In The News
Harnessing Data to Explain Brand and Advertising Trends
At The Harris Poll, we shape stories with insights drawn from custom polls and proprietary data from our industry-leading Harris Brand Platform.
In partnership with AdAge, our teams provide brands, marketers, and advertisers with the in-depth information necessary to understand consumer perception and the changing business environment. Check out our full range of articles below.
In The News
20 Brands Catching Gen Z's Attention Right Now
In The News
Home Appliance Marketing Strategies - Consumers Value Performance Over Premium
In The News
TikTok Ban Threat - What Gen Z, Millennials, Gen X And Boomers Really Think Of The App
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Marketing VR - 3 Virtual Reality Trends Brands Should Know About As It Gains Popularity
“Leaders must be constantly pulsing society to understand changing attitudes, perceptions and beliefs. Never has this been more evident than over the past three months,” said Will Johnson CEO of The Harris Poll. “What excites us to be partnering with Ad Age is that we can give marketers powerful and timely data to help the C-suite understand the public mood and make better decisions throughout the organization.”
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Ad Age Articles & Insights
In The News
20 Brands Catching Baby Boomers' Attention Right Now
In The News
20 Brands Catching Gen Z's Attention Right Now
In The News
Home Appliance Marketing Strategies - Consumers Value Performance Over Premium
In The News
TikTok Ban Threat - What Gen Z, Millennials, Gen X And Boomers Really Think Of The App
In The News
Marketing VR - 3 Virtual Reality Trends Brands Should Know About As It Gains Popularity
In The News
Fitness And Exercise - How Brands Can Engage Workout-Obsessed Consumers
In The News
20 Brands Catching Baby Boomers' Attention Right Now
In The News
20 Brands Catching Gen Z's Attention Right Now
In The News
Why Non-Alcoholic Beverages Can Be A Growth Category For Brands
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Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials
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11 Dry January Marketing Campaigns And Products As Non-Alcoholic Beverages See Growth
In The News