See Tomorrow. Shape Today.

We bring society into the C-Suite, turning global market intelligence and cultural insights into your strategic advantage.

The Data And Digital Tools To Build What's Next

70+

Years of trusted insights and proven methodology. Driving innovation and industry leadership since 1956.

40M

Unique respondents sharing global perspectives that drive business decisions. Real voices, real insights.

67K+

Media mentions last year, showcasing data that drives meaningful conversations across industries and thought leadership.

Countries surveyed worldwide, combining global reach with deep local expertise to deliver comprehensive market intelligence.

The 2026 Milken Institute-Harris Poll Listening Project

Bridging The Technology Advancement Gap: A New Consensus in the AI Era.
Navigating EV Retrenchment

U.S. automakers can still justify a change in direction, but the conviction, credibility and long-term vision consumers expect are quietly…
The State of Real Estate in 2026

The American Dream of homeownership is intact. The path to it is not.
Gen Z’s Evolving Relationship with TikTok

TikTok still commands Gen Z's attention, but the loyalty, trust and magic that built its dominance are quietly eroding.
America’s Great Wealth Transfer

Exploring the far-reaching impact on generations of Americans and their distinct perceptions of wealth management.

Who We Are

The Harris Poll is a global market research and advisory partner. Our companies help organizations understand people, anticipate change, and act with confidence.

What We Do

Market Understanding

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We are continuously pulsing society for shifting marketplace signals.

Trends & Futures

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We use cultural insight and AI-powered intelligence to spot emerging trends.

Thought Leadership

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We turn data into research-backed narratives that shape moments and movements.

Product & Message

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We help brands optimize products and messaging by uncovering what truly resonates.

Brand & Reputation

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Our always-on custom brand and reputation tracking shows exactly where you stand.

Axios Harris Poll 100: GOP Embraces AI Over Dems

Findings from the 2026 Axios Harris Poll 100 corporate reputation rankings.

Margaret Talev Axios May 19, 2026
The 2026 Axios Harris Poll 100 Reputation Rankings

Since 2019, Axios and The Harris Poll have partnered to gauge corporate reputation.

Axios Axios May 19, 2026
6 in 10 Workers Say They Have a Toxic Boss, Study Finds

Findings from The Harris Poll's Toxic Boss survey.

Sarah Bregel Fast Company May 4, 2026
Harris Poll: Younger Consumers Question EV Rollbacks

What is American sentiment on electric vehicle rollbacks by automakers?

Tanya Gazdik MediaPost May 4, 2026
20 Brands Catching Millennials’ Attention Right Now

The latest Ad Age-The Harris Poll millennial brand tracker rankings for Q1 2026.

Erika Wheless Ad Age April 27, 2026
These Couples Wanted to Have Children. Rising Costs Are Stopping Them.

Many couples who once imagined larger families are scaling back or remaining childfree.

Kailyn Rhone New York Times April 26, 2026
More than 60% of Americans using AI tools for medical information: survey

Latest findings from a new Merck Manuals - The Harris Poll survey.

Ben Adams Fierce Pharma April 23, 2026
20 brands catching Gen Z’s attention right now and how they are doing it

The latest Ad Age-The Harris Poll Gen Z brand tracker rankings for Q1 2026.

Erika Wheless Ad Age April 22, 2026
New study finds 80% of women leaders are shaping AI strategy

Chief and The Harris Poll data highlights women leaders' role in building AI frameworks.

Sarah Bregel Fast Company April 7, 2026