Brief • 2 min Read
The Harris Poll is conducting a series of surveys on topics of interest to those in the personal care and wellness industries. To that end, we will continue to update this page with additional insights as they become available.
Wellness goals and personal care habits are central to each of our identities. An unprecedented pandemic, and now a looming recession, have highlighted the need to care for our physical and mental wellbeing. How are these, and other key factors, impacting consumers’ wellness choices and purchasing behavior?
Current Trends in Wellness
What is considered healthy, and how do we pursue our wellness goals? This month, we are looking into the personal care and wellness industry using data from recent Harris Poll surveys and QuestBrand data. This report is intended to give you a glimpse into the world of wellness as of March 2024.
The snapshot looks into consumer perception of alternative wellness therapies and personal fitness. We close by examining the extent to which Dove’s Super Bowl commercial impacted how women think about the Dove brand. In this month’s over-index report, we list 20 personal care brands that over-index with parents.
Featured Personal Care Insights
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We dive into even more subjects in our one-off briefs and in-depth reports.
Personal Care Articles & Insights
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Dove benefits from running an authentic Super Bowl ad that champions body positivity
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