A detailed presentation of the results is available here
80% would be loyal to brands that helped them live their new values
Millennials Push American Airlines to First Full Service Airline Brand of the Year Honor; Raise Royal Caribbean to Reclaim Cruise Line Brand of the Year
Harris Poll Study Shows Millennials Award Higher Brand Equity to Coffee & Quick Service, Casual Dining and Chicken Restaurants; Fast Casual Mexican and Pizza Chains Lagging Among Baby Boomers
MarketplaceHarris Poll Study Shows Millennials Award Higher Brand Equity to Retail Stores Compared to Older Generations
MarketplaceBut, as has always been the case, support for the law depends on political affiliation
Health.gif)
