Harris Poll: Millennials Driving The U.S. Auto Brand Landscape

Mercedes-Benz Reclaims Luxury Automotive Brand of the Year; Toyota Holds on to Non-Luxury Automotive Brand of the Year For Third Consecutive Year


Harris Poll Study Shows Political Effect On News Media’s Brand Equity

Conservatives Rate Mainstream News Lower Across the Board, Including Equity Declines for Fox News, The Washington Post and The New York Times


Harris Poll: United Airlines’ Corporate Reputation Takes A Nose Dive

Negative Perceptions of Company’s Reputation Jump 500 Percent in April


Less Than 1 In 5 Adults Have Ever Heard Of Selective Mutism

Awareness of selective mutism is low even among those who personally know a child or teen unable to speak in certain social settings


Less than Half of Adults Are Concerned About the Planet They Are Leaving Behind For Future Generations

Adults with children in their households are especially likely to care about the environment


Harris Poll: Millennials Increasingly Dictating Health Of America’s Top Brands

Southwest Airlines, Mercedes-Benz, Microsoft, Bose, Fidelity, Marriott Hotels,Trulia.com, Nordstrom, Enterprise Rent-A-Car, Moe’s Southwest Grill, Apple iPhone and More Named as Brands of the Year in Annual Harris Poll Study