2017 Harris Poll EquiTrend® Rankings

Using an academically vetted brand equity model with elements like familiarity, quality, and consideration, brands create powerful connections with consumers.

The stronger the brand, the greater the bond. The Harris Poll EquiTrend® study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.

The EquiTrend® study results disclosed on this page may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Poll. Products, brand names, and logos are trademarks or registered trademarks of their respective owners.

For more information on how you can license Harris Poll EquiTrend® and Brand of the Year designations and use them in your marketing efforts, please contact us.

EquiTrend® Categories

Years

Airlines

Full Service Airline

2017 Harris Poll EquiTrend®

Full Service Airline Brand of the Year

  1. American Airlines
  2. Alaska / Horizon Airlines
  3. Hawaiian Airlines
  4. Delta Air Lines
  5. United Airlines

Other Full Service Airline brands in study ranked below category average (alphabetically): Air Canada, US Airways

Value Airline

2017 Harris Poll EquiTrend®

Value Airline Brand of the Year

  1. Southwest Airlines
  2. Virgin America Airlines

Other Value Airline brands in study ranked below category average (alphabetically): Frontier Airlines, JetBlue Airways, Spirit Airlines

Appliances

Coffee Maker

2017 Harris Poll EquiTrend®

Coffee Maker Brand of the Year

  1. Keurig Coffee Maker
  2. Mr. Coffee Coffee Makers
  3. Cuisinart Coffee Makers
  4. Starbucks Verismo Single Serve Coffee Maker
  5. Black & Decker Coffee Makers

Other Coffee Maker brands in study ranked below category average (alphabetically): Bunn Single Serve Coffee Maker, GE Coffee Maker, Hamilton Beach Coffee Makers, Kenmore Coffee Maker, Krups Coffee Maker, Nespresso Single Serve Coffee Maker, Proctor Silex Coffee Maker, Tassimo Single Serve Coffee Maker, Waring Coffee Maker

Major Appliance

2017 Harris Poll EquiTrend®

Major Appliance Brand of the Year

  1. KitchenAid Appliances
  2. LG Appliances
  3. Samsung Appliances
  4. Whirlpool Appliances
  5. GE Appliances
  6. Kenmore Appliances
  7. Viking Appliances
  8. Bosch Appliances

Other Major Appliance brands in study ranked below category average (alphabetically): Amana Appliances, Electrolux Appliances, Frigidaire Appliances, Jenn-Air Appliances, Maytag Appliances, Sub-Zero Appliances, Thermador Appliances, Wolf Appliances

Automotive

Luxury Automotive

2017 Harris Poll EquiTrend®

Luxury Automotive Brand of the Year

  1. Mercedes-Benz Vehicles
  2. BMW Vehicles
  3. Genesis Vehicle
  4. Lexus Vehicles
  5. Porsche Vehicles

Other Luxury Automotive brands in study ranked below category average (alphabetically): Acura Vehicles, Audi Vehicles, Cadillac Vehicles, Infiniti Vehicles, Jaguar Vehicles, Land Rover Vehicles, Lincoln Vehicles, Tesla Vehicles, Volvo Vehicles

Non-Luxury Automotive

2017 Harris Poll EquiTrend®

Non-Luxury Automotive Brand of the Year

  1. Toyota Vehicles
  2. Honda Vehicles
  3. Chevrolet Vehicles
  4. Ford Vehicles
  5. Subaru Vehicles
  6. Nissan Vehicles
  7. GMC Vehicles
  8. Mazda Vehicles

Other Non-Luxury Automotive brands in study ranked below category average (alphabetically): Buick Vehicles, Chrysler Vehicles, Dodge Vehicles, Fiat Vehicles, Hyundai Vehicles, Jeep Vehicles, Kia Vehicles, MINI Cooper Vehicles, Mitsubishi Vehicles, Ram Vehicles, Volkswagen Vehicles

Tire

2017 Harris Poll EquiTrend®

Tire Brand of the Year

  1. Michelin Tires
  2. Pirelli Tires
  3. Goodyear Tires
  4. Bridgestone Tires
  5. BFGoodrich Tires
  6. Cooper Tires

Other Tire brands in study ranked below category average (alphabetically): Continental Tires, Dunlop Tires, Firestone Tires, General Tires, Hankook Tires, Kelly Tires, Kumho Tires, Uniroyal Tires, Yokohama Tires

Computers

Computer Maunfacturer

2017 Harris Poll EquiTrend®

Computer Manufacturer Brand of the Year

  1. Microsoft Computers
  2. Apple Computers
  3. Dell Computers
  4. HP Computers
  5. Lenovo Computers

Other Computer Maunfacturer brands in study ranked below category average (alphabetically): Acer Computers, ASUS Computers, Google Chromebook Computers, Panasonic Computers, Samsung Computers, Toshiba Computers

Printer

2017 Harris Poll EquiTrend®

Printer Brand of the Year

  1. HP Printers
  2. Samsung Printers
  3. Kyocera Mita Printers
  4. Canon Printers
  5. Xerox Printers
Other Printer brands in study ranked below category average (alphabetically): Brother Printers, Dell Printers, Epson Printers, Kodak Printers, Konica Minolta Printers, Lexmark Printers, Ricoh Printers

Tablet Computer

2017 Harris Poll EquiTrend®

Tablet Computer Brand of the Year

  1. Apple iPad Series Tablets
  2. Kindle Fire Series Tablets

Other Tablet Computer brands in study ranked below category average (alphabetically): ASUS Transformer Pad Series Tablets, Google Nexus Series Tablets, Microsoft Surface Tablets, Samsung Galaxy Series Tablets, Sony Xperia Series Tablets

Consumer Electronics

Car Audio

2017 Harris Poll EquiTrend®

Car Audio Brand of the Year

  1. Beats In-Vehicle Audio
  2. Bose In-Vehicle Audio
  3. Bang and Olufsen In-Vehicle Audio
  4. harman/kardon In-Vehicle Audio
  5. Pioneer In-Vehicle Audio

Other Car Audio brands in study ranked below category average (alphabetically): Alpine In-Vehicle Audio, Boston Acoustics In-Vehicle Audio, Clarion In-Vehicle Audio, Infinity In-Vehicle Audio, JBL In-Vehicle Audio, Panasonic In-Vehicle Audio, Sony In-Vehicle Audio

Digital Camera

2017 Harris Poll EquiTrend®

Digital Camera Brand of the Year

  1. Canon Digital Cameras
  2. GoPro Digital Cameras
  3. Nikon Digital Cameras
  4. Sony Digital Cameras

Other Digital Camera brands in study ranked below category average (alphabetically): Olympus Digital Cameras, Panasonic Digital Cameras, RICOH Digital Cameras, Samsung Digital Cameras

Home Entertainment Electronics

2017 Harris Poll EquiTrend®

Home Entertainment Electronics Brand of the Year

  1. Bose Home Entertainment Electronics
  2. Samsung Home Entertainment Electronics
  3. Sony Home Entertainment Electronics
  4. LG Home Entertainment Electronics
  5. VIZIO Home Entertainment Electronics

Other Home Entertainment Electronics brands in study ranked below category average (alphabetically): Hitachi Home Entertainment Electronics, iHome Home Entertainment Electronics, Insignia Home Entertainment Electronics, JVC Home Entertainment Electronics, Mitsubishi Home Entertainment Electronics, Panasonic Home Entertainment Electronics, Philips Home Entertainment Electronics, Sanyo Home Entertainment Electronics, Sharp Home Entertainment Electronics, Sonos Home Entertainment Electronics, Toshiba Home Entertainment Electronics

Media Streaming Device

2017 Harris Poll EquiTrend®

Media Streaming Device Brand of the Year

  1. Google Chromecast
  2. Apple TV
  3. Amazon Fire TV

Other Media Streaming Device brands in study ranked below category average (alphabetically): Roku

Smart Home Device

2017 Harris Poll EquiTrend®

Smart Home Device Brand of the Year

  1. Google Home
  2. Nest Smart Home Products
Other Smart Home Device brands in study ranked below category average (alphabetically): Amazon Echo, Philips hue Smart Home Products, Samsung SmartThings

Smartwatch

2017 Harris Poll EquiTrend®

Smartwatch Brand of the Year

  1. Apple Watch
Other Smartwatch brands in study ranked below category average (alphabetically): Android Wear Watch, Samsung Galaxy Gear Smartwatch, Sony Smartwatch

Wearable Fitness Tech

2017 Harris Poll EquiTrend®

Wearable Fitness Tech Brand of the Year

  1. Fitbit Fitness Trackers
  2. BodyMedia Fitness Trackers
  3. Adidas miCoach Fitness Watch

Other Wearable Fitness Tech brands in study ranked below category average (alphabetically): Garmin Fitness Trackers, Jawbone up Fitness Trackers, Nike Fuelband Fitness Trackers

Cruise Lines

Cruise Line

2017 Harris Poll EquiTrend®

Cruise Line Brand of the Year

  1. Royal Caribbean International
  2. Holland America Cruise Line
  3. Princess Cruises

Other Cruise Line brands in study ranked below category average (alphabetically): Carnival Cruise Lines, Celebrity Cruises, Disney Cruise Line, Norwegian Cruise Line

Financial Services / Insurance

Health Insurance

2017 Harris Poll EquiTrend®

Health Insurance Brand of the Year

  1. Blue Cross and Blue Shield
  2. Health Net
  3. Amerigroup
  4. Anthem
  5. UnitedHealthcare

Other Health Insurance brands in study ranked below category average (alphabetically): Aetna, Cigna, Coventry Health Care, Humana, Kaiser Permanente

Investment

2017 Harris Poll EquiTrend®

Investment Brand of the Year

  1. Fidelity Investments Financial Services
  2. The Vanguard Group
  3. TIAA
  4. Principal Financial
  5. Raymond James
  6. TD Ameritrade
  7. Franklin Templeton Investments
  8. UBS
  9. T. Rowe Price Financial Services
  10. Scottrade

Other Investment brands in study ranked below category average (alphabetically): Ameriprise Financial, Charles Schwab Financial Services, E*TRADE, Edward Jones, Merrill Lynch, Morgan Stanley, Prudential Investments

Life Insurance

2017 Harris Poll EquiTrend®

Life Insurance Brand of the Year

  1. Guardian Life Insurance
  2. State Farm Life Insurance
  3. USAA Life Insurance                      
  4. AAA Life Insurance
  5. New York Life Insurance Company
  6. MetLife Life Insurance
  7. Northwestern Mutual Life Insurance

Other Life Insurance brands in study ranked below category average (alphabetically): AIG Direct Life Insurance, Allstate Life Insurance, American Family Life Insurance, MassMutual Insurance, Pacific Life Insurance, Prudential Life Insurance, Transamerica Life Insurance Company

Mobile Payment

2017 Harris Poll EquiTrend®

Mobile Payment Brand of the Year

  1. PayPal
  2. Checkout by Amazon
  3. Amazon Payments
  4. Venmo

Other Mobile Payment brands in study ranked below category average (alphabetically): American Express Serve, Android Pay, Apple Passbook, Apple Pay, Chase Paymentech, Google Wallet, MasterCard MasterPass, Samsung Pay, Square, Visa Checkout

National Bank

2017 Harris Poll EquiTrend®

National Bank Brand of the Year

  1. CHASE Bank
  2. Capital One
  3. Citibank
Other National Bank brands in study ranked below category average (alphabetically): Ally Bank, Bank of America, Wells Fargo

Payment Card

2017 Harris Poll EquiTrend®

Payment Card Brand of the Year

  1. Visa
  2. MasterCard

Other Payment Card brands in study ranked below category average (alphabetically): American Express, Discover Card

Property & Casualty Insurance

2017 Harris Poll EquiTrend®

Property & Casualty Insurance Brand of the Year

  1. AAA Auto & Home Insurance
  2. USAA Auto & Home Insurance
  3. State Farm Auto & Home Insurance
  4. American Family Auto & Home Insurance
  5. Farmers Auto & Home Insurance
  6. The Hartford Auto & Home Insurance
Other Property & Casualty Insurance brands in study ranked below category average (alphabetically): Allstate Auto & Home Insurance, Esurance Auto & Home Insurance, GEICO Auto & Home Insurance, Liberty Mutual Auto & Home Insurance, MetLife Auto Insurance, Nationwide Auto & Home Insurance, Progressive Auto & Home Insurance, The General Auto Insurance, Travelers Auto & Home Insurance

Real Estate Agency

2017 Harris Poll EquiTrend®

Real Estate Agency Brand of the Year

  1. Real Living Real Estate
  2. Keller Williams
  3. Berkshire Hathaway HomeServices Real Estate
  4. Better Homes and Gardens Real Estate
  5. ERA Real Estate
  6. Century 21 Real Estate

Other Real Estate Agency brands in study ranked below category average (alphabetically): Coldwell Banker, Prudential Real Estate, RE/MAX, Sotheby's International Realty

Super Regional Bank

2017 Harris Poll EquiTrend®

Super Regional Bank Brand of the Year

  1. BMO Harris
  2. Huntington Bank
  3. BBVA Compass
  4. Regions Bank
  5. BB&T Bank
  6. TD Bank
  7. U.S. Bank
  8. M&T Bank
Other Super Regional Bank brands in study ranked below category average (alphabetically): Bank of the West, Citizens Bank, Comerica, Fifth Third Bank, HSBC Bank, KeyBank, PNC Bank, Santander Bank, SunTrust Bank

Hotels

Economy Hotel

2017 Harris Poll EquiTrend®

Economy Hotel Brand of the Year

  1. Microtel Inn & Suites
  2. Days Inn
  3. Americas Best Value Inn
  4. EconoLodge

Other Economy Hotel brands in study ranked below category average (alphabetically): Motel 6, Red Roof Inn, Rodeway Inn, Super 8

Extended Stay Hotel

2017 Harris Poll EquiTrend®

Extended Stay Hotel Brand of the Year

  1. Homewood Suites by Hilton
  2. Home2 Suites by Hilton
  3. TownePlace Suites
  4. MainStay Suites

Other Extended Stay Hotel brands in study ranked below category average (alphabetically): Candlewood Suites, Extended Stay America, Residence Inn

Luxury Hotel

2017 Harris Poll EquiTrend®

Luxury Hotel Brand of the Year

  1. J.W. Marriott
  2. Four Seasons Hotels and Resorts
  3. Grand Hyatt

Other Luxury Hotel brands in study ranked below category average (alphabetically): Conrad Hotels & Resorts, InterContinental Hotels & Resorts, Omni Hotels & Resorts, Park Hyatt, The Ritz Carlton, W Hotels and Resorts, Waldorf Astoria Hotels & Resorts

Midscale Hotel

2017 Harris Poll EquiTrend®

Midscale Hotel Brand of the Year

  1. Hampton Inn & Suites
  2. Holiday Inn Hotels & Resorts
  3. Wyndham Garden Hotels
  4. Holiday Inn Express Hotels & Resorts
  5. Fairfield Inns and Suites
  6. Wingate by Wyndham
  7. Comfort Suites
  8. Country Inns & Suites by Carlson

Other Midscale Hotel brands in study ranked below category average (alphabetically): Best Western Hotels, Clarion Hotels, Comfort Inn, Drury Hotels, Howard Johnson Hotels, LaQuinta Inns & Suites, Quality Inn & Suites, Ramada Hotels, Sleep Inn Hotels

Premium Hotel

2017 Harris Poll EquiTrend®

Premium Hotel Brand of the Year

  1. Hilton Hotels & Resorts / Marriott Hotels (tied)
  2. Hyatt Hotels and Resorts
  3. Kimpton Hotels
Other Premium Hotel brands in study ranked below category average (alphabetically): Embassy Suites, Renaissance Hotels, Sheraton Hotels & Resorts, Westin Hotels & Resorts, Wyndham Hotels and Resorts

Upscale Hotel

2017 Harris Poll EquiTrend®

Upscale Hotel Brand of the Year

  1. Courtyard Marriott
  2. SpringHill Suites
  3. Hilton Garden Inn

Other Upscale Hotel brands in study ranked below category average (alphabetically): Crowne Plaza Hotels & Resorts, Doubletree by Hilton, Hyatt Place Hotels, Radisson Hotels & Resorts

Household Products

Greeting Card

2017 Harris Poll EquiTrend®

Greeting Card Brand of the Year

  1. Hallmark Greeting Cards
  2. Hallmark Signature Greeting Cards
  3. American Greetings Greeting Cards

Other Greeting Card brands in study ranked below category average (alphabetically): Carlton Greeting Cards, DaySpring Greeting Cards, Hallmark Ink & Main Greeting Cards, Hallmark Mahogany Greeting Cards, Hallmark Studio Ink Greeting Cards, Hallmark Vida Greeting Cards, Just For You from American Greetings Cards, Papyrus Greeting Cards, Recycled Paper Greetings Cards, Shoebox Greeting Cards

Media

Factual Entertainment TV

2017 Harris Poll EquiTrend®

Factual Entertainment TV Brand of the Year

  1. History Channel
  2. Discovery Channel
  3. ID (Investigation Discovery) Television Network
  4. National Geographic Channel
  5. HGTV Television Network (Home & Garden Television)
  6. Nat Geo WILD Television Network
  7. Crime & Investigation Television Network
  8. Food Network Television Network
  9. Discovery Life Channel

Other Factual Entertainment TV brands in study ranked below category average (alphabetically): American Heroes Channel, Animal Planet Television Network, Destination America Television Network, Discovery (en Espanol) Television Network, Discovery Fit & Health Television Network, H2 Television Network, History en Espanol, Military History Channel, Science Television Network, TLC Television Network, Travel Channel, truTV Television Network, Velocity Television Network, Viceland Channel

General Entertainment TV

2017 Harris Poll EquiTrend®

General Entertainment TV Brand of the Year

  1. FX Television Network
  2. A&E Television Network
  3. AMC Television Network (American Movie Classics)
  4. TNT Television Network (Turner Network Television)
  5. Hallmark Movies & Mysteries
  6. USA Television Network
  7. ABC Family Television Network
  8. BBC America Television Network
  9. TBS Television Network
  10. Hallmark Channel
  11. LMN Television Network (Lifetime Movie Network)
  12. TV Land Television Network
  13. Comedy Central Television Network
  14. Syfy Television Network

Other General Entertainment TV brands in study ranked below category average (alphabetically): Adult Swim Television Network, BET Television Network (Black Entertainment Television), Bravo Television Network, E! Entertainment Television Network, FYI Television Network, Lifetime Television Network, Logo Television Network, Nick at Nite Television Network, Oprah Winfrey Network (OWN), Oxygen Television Network, Spike Television Network, Telemundo Television Network, Univision Television Network, WE Television Network (Women's Entertainment)

Internet Radio Service

2017 Harris Poll EquiTrend®

Internet Radio Service Brand of the Year

  1. Pandora Internet Radio
  2. iTunes
  3. Amazon Music with Prime Music
  4. Spotify Radio
Other Internet Radio Service brands in study ranked below category average (alphabetically): Apple Music, iHeartRadio, NPR Music, SiriusXM Satellite Radio, Slacker Radio, TuneIn

Kids' TV

2017 Harris Poll EquiTrend®

Kids' TV Brand of the Year

  1. Discovery Family Channel
  2. Disney Channel
  3. Sprout Network
  4. PBS KIDS Television Network
  5. Cartoon Network

Other Kids' TV brands in study ranked below category average (alphabetically): Boomerang Television Network, Disney Junior Television Network, Disney XD Television Network, Nick Jr. Television Network, Nickelodeon Television Network, Nicktoons Television Network, TeenNick Television Network

Music TV

2017 Harris Poll EquiTrend®

Music TV Brand of the Year

  1. Great American Country (GAC)
  2. CMT Network (Country Music Television)

Other Music TV brands in study ranked below category average (alphabetically): MTV Television Network, VH1 Television Network

News Service

2017 Harris Poll EquiTrend®

News Service Brand of the Year

  1. National Public Radio (NPR)
  2. BBC News
  3. Google News
  4. Reuters
  5. Yahoo! News
  6. New York Times

Other News Service brands in study ranked below category average (alphabetically): Associated Press (AP), Bloomberg Businessweek, CNN Online, Fox News Online, Los Angeles Times, MSNBC Online, The Huffington Post, The Wall Street Journal, The Washington Post, United Press International (UPI), USA TODAY

Pay Cable TV Network

2017 Harris Poll EquiTrend®

Pay Cable TV Network Brand of the Year

  1. HBO Television Network

Other Pay Cable TV Network brands in study ranked below category average (alphabetically): Cinemax Television Network, Showtime Television Network, Starz Television Network

Social Networking Site

2017 Harris Poll EquiTrend®

Social Networking Site Brand of the Year

  1. YouTube
  2. Facebook
  3. Google+
  4. Pinterest
  5. Facebook Messenger
  6. WhatsApp

Other Social Networking Site brands in study ranked below category average (alphabetically): Flickr, Foursquare, Google Hangouts, Instagram, KIK Messenger, LinkedIn, Periscope, Reddit, Skype, Snapchat, Tumblr, Twitter

Sports TV

2017 Harris Poll EquiTrend®

Sports TV Brand of the Year

  1. NFL Red Zone Television Network
  2. ESPN Television Network
  3. Fox Sports 1
  4. NBC Sports Television Network
Other Sports TV brands in study ranked below category average (alphabetically): CBS Sports Television Network, Fox Sports News Channel, MLB Television Network, NBA Television Network, NFL Television Network, NHL Television Network, The Golf Channel Television Network, Yes Television Network

TV & Internet Provider

2017 Harris Poll EquiTrend®

TV & Internet Provider Brand of the Year

  1. Google Fiber
  2. FiOS (Verizon/Frontier)
  3. Charter Spectrum
  4. XFINITY by Comcast

Other TV & Internet Provider brands in study ranked below category average (alphabetically): Cox Communications, DirecTV, Dish Network, Optimum, Time Warner Cable

TV Network

2017 Harris Poll EquiTrend®

TV Network Brand of the Year

  1. PBS Television Network (Public Broadcasting Service)
  2. ABC Television Network
  3. CBS Television Network

Other TV Network brands in study ranked below category average (alphabetically): Fox Television Network, NBC Television Network, The CW Television Network

TV News

2017 Harris Poll EquiTrend®

TV News Brand of the Year

  1. The Weather Channel

Other TV News brands in study ranked below category average (alphabetically): CNBC Television Network, CNN Television Network, Fox News Channel, MSNBC News Channel

Video Streaming Subscription

2017 Harris Poll EquiTrend®

Video Streaming Subscription Brand of the Year

  1. Netflix
  2. Amazon Prime Video
  3. Hulu
  4. HBO NOW
  5. HBO GO
  6. Vevo

Other Video Streaming Subscription brands in study ranked below category average (alphabetically): CBS All Access, Crackle, Crunchyroll, Funny or Die, MLB.TV, NFL Game Pass, Playstation Vue, Showtime All Access, Sling TV, The Blaze, Twitch.tv, Vudu, WWE Network, You Tube Red

Non-Profits

Animal Welfare Non-Profit

2017 Harris Poll EquiTrend®

Animal Welfare Non-Profit Brand of the Year

  1. American Society for the Prevention of Cruelty to Animals (ASPCA)
  2. Best Friends Animal Society
  3. The Humane Society of the United States
  4. PetSmart Charities

Other Animal Welfare Non-Profit brands in study ranked below category average (alphabetically): People for the Ethical Treatment of Animals (PETA), PETCO Foundation

Disability Non-Profit

2017 Harris Poll EquiTrend®

Disability Non-Profit Brand of the Year

  1. Special Olympics
  2. Unified Sports
  3. The American Association of People with Disabilities (AAPD)
  4. National Down Syndrome Society
  5. National Down Syndrome Congress
  6. Goodwill
  7. National Autism Association
Other Disability Non-Profit brands in study ranked below category average (alphabetically): Autism Society of America, Autism Speaks, Easter Seals, March of Dimes, The Arc, United Cerebral Palsy (UCP)

Environmental Non-Profit

2017 Harris Poll EquiTrend®

Environmental Non-Profit Brand of the Year

  1. Natural Resources Defense Council (NRDC)
  2. National Wildlife Federation
  3. The Nature Conservancy
  4. Environmental Defense Fund (EDF)
  5. World Wildlife Fund (WWF)
  6. Wildlife Conservation Society
Other Environmental Non-Profit brands in study ranked below category average (alphabetically): Audubon, Greenpeace USA, Sierra Club

Health Non-Profit

2017 Harris Poll EquiTrend®

Health Non-Profit Brand of the Year

  1. St. Jude Children's Research Hospital
  2. Shriners Hospitals for Children
  3. Make-A-Wish
  4. American Heart Association
  5. American Cancer Society
  6. American Heart Association/American Stroke Association
  7. Stand Up To Cancer (SU2C)
  8. Juvenile Diabetes Research Foundation International (JDRF)
  9. American Stroke Association
  10. The Breast Cancer Research Foundation
  11. Asthma and Allergy Foundation of America (AAFA)
  12. The Jimmy Fund
  13. American Diabetes Association

Other Health Non-Profit brands in study ranked below category average (alphabetically): Alzheimer's Association, American Lung Association, Arthritis Foundation, Avon Foundation for Women, Children's Miracle Network, Cystic Fibrosis Foundation, Leukemia & Lymphoma Society (LLS), LIVESTRONG, Michael J. Fox Foundation, Muscular Dystrophy Association (MDA), National Kidney Foundation, National Multiple Sclerosis Society, National Stroke Association, Planned Parenthood, Susan G Komen for the Cure, World Health Organization (WHO)

International Aid Non-Profit

2017 Harris Poll EquiTrend®

International Aid Non-Profit Brand of the Year

  1. Mercy Corps
  2. Food for the Poor
  3. Free the Children
  4. World Food Programme (WFP)
  5. Doctors Without Borders/Medecins Sans Frontieres (MSF)
  6. ChildFund International
  7. Bill and Melinda Gates Foundation
  8. Partners in Health
  9. CARE
  10. International Medical Corps
  11. Heifer International
  12. World Vision
  13. AmeriCares
  14. Save the Children
  15. Oxfam America
  16. Smile Train
  17. International Rescue Committee (IRC)
  18. Catholic Relief Services
Other International Aid Non-Profit brands in study ranked below category average (alphabetically): Amnesty International, Clinton Foundation/Clinton Health Access Initiative, Ford Foundation, The Rockefeller Foundation, The World Bank, UNICEF, USAID

Social Services Non-Profit

2017 Harris Poll EquiTrend®

Social Services Non-Profit Brand of the Year

  1. American Red Cross
  2. Habitat for Humanity
  3. The Salvation Army
  4. Ronald McDonald House Charities
  5. USO (United Services Organization)
  6. Feeding America
  7. VFW - Veterans of Foreign Wars

Other Social Services Non-Profit brands in study ranked below category average (alphabetically): AARP Foundation, Catholic Charities USA, Children's Defense Fund (CDF), Dave Thomas Foundation, Feed The Children, Iraq and Afghanistan Veterans of America (IAVA), No Ceilings: The Full Participation Project (Clinton Foundation), Points of Light, United Way, Volunteers of America

Youth Non-Profit

2017 Harris Poll EquiTrend®

Youth Non-Profit Brand of the Year

  1. Girl Scouts of the USA
  2. Reading Is Fundamental (RIF)
  3. Boys & Girls Clubs of America
  4. The Y - YMCA
  5. Big Brothers Big Sisters

Other Youth Non-Profit brands in study ranked below category average (alphabetically): 4-H, Boy Scouts of America, Junior Achievement

Online Organizations

Health Information Website

2017 Harris Poll EquiTrend®

Health Information Website Brand of the Year

  1. Drugs.com
  2. WebMD
  3. MayoClinic.org
  4. NIH.gov (National Institute of Health)
Other Health Information Website brands in study ranked below category average (alphabetically): CNN Health, Lifescript.com, MSN Health, Yahoo! Health

Online Auto Shopping

2017 Harris Poll EquiTrend®

Online Auto Shopping Brand of the Year

  1. CarGurus.com
  2. Kelley Blue Book (KBB.com)
  3. Edmunds.com

Other Online Auto Shopping brands in study ranked below category average (alphabetically): AutoTrader.com, Cars.com, eBay Motors, TRUECar.com

Online Home Search

2017 Harris Poll EquiTrend®

Online Home Search Brand of the Year

  1. Trulia.com
  2. Zillow.com
  3. Realtor.com
Other Online Home Search brands in study ranked below category average (alphabetically): HomeFinder.com, Homes.com

Online Job Search

2017 Harris Poll EquiTrend®

Online Job Search Brand of the Year

  1. Indeed.com
  2. ZipRecruiter
  3. Glassdoor
  4. USAJobs.com
  5. Snagajob.com

Other Online Job Search brands in study ranked below category average (alphabetically): CareerBuilder.com, Monster.com

Online Travel Service

2017 Harris Poll EquiTrend®

Online Travel Service Brand of the Year

  1. TripAdvisor
  2. Expedia
  3. Hotels.com
  4. Booking.com

Other Online Travel Service brands in study ranked below category average (alphabetically): Hotwire, KAYAK, Orbitz, Priceline.com, Travelocity, Trivago

Other Products

Package Delivery

2017 Harris Poll EquiTrend®

Package Delivery Brand of the Year

  1. UPS (United Parcel Service)
  2. United States Postal Service (USPS) - Shipping Services
  3. FedEx

Other Package Delivery brands in study ranked below category average (alphabetically): DHL

Rental Cars

Rental Car

2017 Harris Poll EquiTrend®

Rental Car Brand of the Year

  1. Enterprise Rent-A-Car
  2. Hertz Car Rental
  3. Avis Rent A Car

Other Rental Car brands in study ranked below category average (alphabetically): Alamo Rent A Car, Budget Rent A Car, Dollar Rent A Car, National Car Rental, Thrifty Car Rental

Restaurants

Burger Restaurant

2017 Harris Poll EquiTrend®

Burger Restaurant Brand of the Year

  1. Five Guys Burgers and Fries
  2. In-N-Out Burger
  3. Shake Shack
  4. Wendy's
  5. Culver's
  6. Whataburger
  7. McDonald's
  8. SONIC America's Drive-In
  9. Smashburger
  10. Steak 'n Shake

Other Burger Restaurant brands in study ranked below category average (alphabetically): Burger King, Carl's Jr., Checkers/Rally's, DQ Grill & Chill, Hardee's, Jack in the Box, White Castle

Casual Dining Restaurant

2017 Harris Poll EquiTrend®

Casual Dining Restaurant Brand of the Year

  1. The Cheesecake Factory
  2. Texas Roadhouse
  3. Olive Garden Italian Restaurants
  4. Outback Steakhouse
  5. LongHorn Steakhouse
  6. California Pizza Kitchen
  7. IHOP (International House of Pancakes)
  8. Carrabba's Italian Grill
  9. Maggiano's Little Italy Restaurant
  10. Chili's Grill & Bar

Other Casual Dining Restaurant brands in study ranked below category average (alphabetically): Applebee's, Bahama Breeze, Bonefish Grill, Buffalo Wild Wings, Denny's, P.F. Chang's China Bistro, Red Lobster Seafood Restaurants, Red Robin, Romano's Macaroni Grill and Italian Restaurant, Ruby Tuesday, Shoney's, TGI Fridays

Chicken Restaurant

2017 Harris Poll EquiTrend®

Chicken Restaurant Brand of the Year

  1. Chick-fil-A
  2. Zaxby's
  3. El Pollo Loco
  4. Popeyes Louisiana Kitchen

Other Chicken Restaurant brands in study ranked below category average (alphabetically): Bojangles', Boston Market, Church's Chicken, KFC Restaurants (Kentucky Fried Chicken)

Coffee & Quick Service Restaurant

2017 Harris Poll EquiTrend®

Coffee & Quick Service Restaurant Brand of the Year

  1. Starbucks Coffee Shops
  2. Dunkin' Donuts Stores
  3. Krispy Kreme
  4. Einstein Bros Bagels

Other Coffee & Quick Service Restaurant brands in study ranked below category average (alphabetically): Bruegger's Bagels, Caribou Coffee Shops, McCafe, Seattle's Best Coffee Shops, Tim Hortons

Fast Casual Mexican Restaurant

2017 Harris Poll EquiTrend®

Fast Casual Mexican Restaurant Brand of the Year

  1. Moe's Southwest Grill
  2. Baja Fresh Mexican Grill
  3. Taco Bell

Other Fast Casual Mexican Restaurant brands in study ranked below category average (alphabetically): Chipotle Mexican Grill, Del Taco, Qdoba Mexican Grill

Ice Cream and FroYo Shop

2017 Harris Poll EquiTrend®

Ice Cream and FroYo Shop Brand of the Year

  1. Ben & Jerry's Ice Cream Shop
  2. Baskin Robbin's Ice Cream Shop
  3. Cold Stone Creamery

Other Ice Cream and FroYo Shop brands in study ranked below category average (alphabetically): Menchie's Frozen Yogurt Shop, Red Mango Frozen Yogurt Cafe, TCBY Frozen Yogurt Shop

Pizza Chain

2017 Harris Poll EquiTrend®

Pizza Chain Brand of the Year

  1. Papa John's Pizza
  2. Blaze Pizza
  3. Pizza Hut
  4. Marco's Pizza

Other Pizza Chain brands in study ranked below category average (alphabetically): CiCi's Pizza, Domino's Pizza, Little Caesars Pizza

Sandwich Shop

2017 Harris Poll EquiTrend®

Sandwich Shop Brand of the Year

  1. Subway
  2. Panera Bread
  3. Potbelly Sandwich Shop
  4. Corner Bakery Cafe

Other Sandwich Shop brands in study ranked below category average (alphabetically): Arby's, Blimpie, Jersey Mike's Subs, Jimmy John's, Quiznos

Retail

Department Store

2017 Harris Poll EquiTrend®

Department Store Brand of the Year

  1. Kohl's Department Stores
  2. Macy's Department Stores
  3. JCPenney Department Stores
Other Department Store brands in study ranked below category average (alphabetically): Belk Department Stores, Dillard's Department Stores, Sears Department Stores

Electronics Store

2017 Harris Poll EquiTrend®

Electronics Store Brand of the Year

  1. Best Buy Stores
  2. Apple Store
  3. Microsoft Store
  4. B&H Photo Video

Other Electronics Store brands in study ranked below category average (alphabetically): AT&T Stores, Brookstone Retail Stores, Game Stop Retail Store, h.h. gregg appliances & electronics, Radio Shack, Verizon Wireless Stores

Footwear Store

2017 Harris Poll EquiTrend®

Footwear Store Brand of the Year

  1. DSW (Designer Shoe Warehouse)
  2. Journey's Shoe Stores
  3. Foot Locker
  4. Shoe Carnival Stores

Other Footwear Store brands in study ranked below category average (alphabetically): Famous Footwear, Lady Foot Locker, Payless ShoeSource

Hardware & Home Store

2017 Harris Poll EquiTrend®

Hardware & Home Store Brand of the Year

  1. The Home Depot
  2. Lowe's Home Improvement Warehouses

Other Hardware & Home Store brands in study ranked below category average (alphabetically): Ace Hardware, Menards, True Value

Luxury Department Store

2017 Harris Poll EquiTrend®

Luxury Department Store Brand of the Year

  1. Nordstrom Department Store
  2. Saks 5th Avenue Department Store

Other Luxury Department Store brands in study ranked below category average (alphabetically): Bloomingdale's Department Store, Lord & Taylor Department Store, Neiman Marcus Department Store

Off-Price Retailer

2017 Harris Poll EquiTrend®

Off-Price Retailer Brand of the Year

  1. TJ Maxx Stores

Other Off-Price Retailer brands in study ranked below category average (alphabetically): Burlington Coat Factory, Marshalls Stores, Ross Dress For Less

Sporting Goods Store

2017 Harris Poll EquiTrend®

Sporting Goods Store Brand of the Year

  1. DICK'S Sporting Goods
  2. REI
  3. Cabela's
  4. Finish Line Sporting Goods
  5. Eastern Mountain Sports
  6. Gander Mountain
  7. Bass Pro Shops
  8. Modell's Sporting Goods

Other Sporting Goods Store brands in study ranked below category average (alphabetically): Champs Sports, Dunham's Sports, MC Sports, Sports Authority

Sports

Sports League

2017 Harris Poll EquiTrend®

Sports League Brand of the Year

  1. NFL (National Football League)
  2. NCAA Football (college football)
  3. Premier League Soccer
  4. MLB (Major League Baseball)
  5. NCAA Basketball (college basketball)
  6. NBA (National Basketball Association)
  7. NHL (National Hockey League)

Other Sports League brands in study ranked below category average (alphabetically): Formula 1 Racing, MLS (Major League Soccer), NASCAR (auto racing), PGA TOUR (Professional Golfers Association), UFC (Ultimate Fighting Championship), WWE (World Wrestling Entertainment)

Telecommunications

Smartphone

2017 Harris Poll EquiTrend®

Smartphone Brand of the Year

  1. Apple iPhone Series Smartphones
  2. Google Android Smartphones
  3. Samsung Galaxy Series Smartphones

Other Smartphone brands in study ranked below category average (alphabetically): HTC Smartphones, Huawei Ascend Series Smartphones, LG Smartphones, Motorola Moto Series Smartphones, Sony Xperia Series Smartphones

Wireless Carrier

2017 Harris Poll EquiTrend®

Wireless Carrier Brand of the Year

  1. Verizon Wireless
  2. AT&T Wireless
  3. T-Mobile
Other Wireless Carrier brands in study ranked below category average (alphabetically): Boost Mobile, Cricket Wireless, MetroPCS, Sprint, Virgin Mobile