Sports & Entertainment

 

A look at the effectiveness of brand sponsorships with key athletes, professional sports leagues, and events. 

Read The Brand Bowl

Keep One Foot Ahead of the Competition 

Wins and losses are also found off the field. Companies invest a significant number of resources in partnerships with sports leagues and advertisements during highprofile events. Its important for brands to know whether these costly efforts substantially boost brand equity, or not.  

QuestBrand provides in-depth consumer data in real time. Monitor the value of your – and your top competitors’ – marketing campaigns, partnerships, and events to make data-driven decisions that move the needle.  

Brand Bowl Report Sports Insights

Featured Sports Insights

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Popular shoe brands New Balance and Skechers score with NBA fans

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March Brand Madness: 20 brands that over-index with NCAA basketball fans

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Super Bowl LVIII: The NFL's momentum looks unstoppable

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Will Johnson: Chicago sports teams are crucial to fans. New stadiums? Not so much.

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Sports are integral to Chicago's identity, but which teams contribute most to its culture?

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The 'Super Bowl flu' will soon hit millions of employees - it could cots businesses more than $6 billion

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Tuned In: Is the NFL Flying Too Close to the Sun?

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Is pay-per-view coming for the Super Bowl?

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Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials

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Interest in MLS Grows Along with the Launch of New Teams

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...Ready For It? In Our Wildest Dreams We Didn’t Expect Young Women’s Interest in the NFL to Surge

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NFL Digital Broadcast Rights Likely to Create Winners and Losers

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