Americans Weigh In on Their Favorite Holiday, Most Anticipated Eats, and How they Wash it All Down

Christmas tops the list of most loved holidays, and there’d better be a turkey on that holiday table!

05:00 AM EST Nov 19, 2015 Rating
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Americans Weigh In on Their Favorite Holiday, Most Anticipated Eats, and How they Wash it All Down

NEW YORK, N.Y. – November 19, 2015 – As America becomes increasingly diverse, our traditions are bound to change and adapt – but that’s not to say that old traditions are going the way of the dodo. Despite annual outcries about a supposed war on Christmas, it’s still Americans’ top pick (by a wide margin) when naming their favorite holiday from any point in the calendar year (with 46% naming it as their favorite). What’s more, Christmas is the top choice across generations and genders, among households with and without kids under 18, among all political persuasions, and across racial lines as well.

Thanksgiving (19%) is the second choice overall, followed by Halloween (9%), Fourth of July (5%), and Easter (3%). Though Thanksgiving holds the #2 spot among most groups, it doesn’t have a complete lock on the position.

These are some of the results of The Harris Poll® of 2,368 general population U.S. adults, along with representative oversamples of 511 Hispanic Americans (interviewed in English and Spanish) and 179 Asian Americans (interviewed in English), surveyed online between September 9 and 17, 2015.

What’s cooking?

When asked what one food or dish they most look forward to eating each year during this holiday season, turkey (32%) takes the cake (and the pie, for that matter), with more than three times the mentions of any other dish. Stuffing (9%) is a distant second, followed more closely by ham (8%) and that aforementioned pie (7%). Sweet potatoes/yams (3%) and mashed potatoes (also 3%) round out the top five.

Washing it all down

What to wash that holiday meal down with? Those 21 and older who celebrate (and drink alcohol during) each holiday were asked which alcoholic beverages they’re most likely to drink on each:

Looking across the holidays, older Americans consistently lean more toward wine while their younger counterparts are more prone to pouring a beer or a cocktail, or enjoying a hard cider or flavored malt beverage.

 

 

TABLE 1a

FAVORITE HOLIDAY – Top 10 Mentions

By Generation, Gender, Children in Household & Ethnicity

“Thinking of all the holidays that occur during the calendar year, which one would you say is your favorite?”

Base: All Adults

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black

Hispanic

Asian

%

%

%

%

%

%

%

%

%

%

%

%

%

Christmas

46

45

48

44

48

41

49

48

44

45

47

36

42

Thanksgiving

19

13

21

22

17

17

20

17

19

18

20

16

23

Halloween

9

17

9

3

1

8

10

10

8

8

4

6

5

Fourth of July

5

4

3

6

6

6

4

5

5

5

2

15

6

Easter

3

1

3

4

6

2

4

2

3

3

4

2

1

New Year’s

2

1

1

3

3

3

2

2

2

2

6

3

4

Memorial Day

1

*

*

3

3

2

1

*

2

2

*

1

*

Birthdays (all mentions)

1

*

1

2

1

2

1

1

2

1

4

1

--

Labor Day

1

2

1

*

2

2

1

1

1

1

*

3

6

Valentine’s Day

1

*

*

1

*

*

1

*

1

1

--

*

--

Note:  Totals may not add to 100% because of rounding; * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 1b

FAVORITE HOLIDAY – Top 10 Mentions

By Political Party, Political Philosophy & Region

 “Thinking of all the holidays that occur during the calendar year, which one would you say is your favorite?”

Base: All Adults

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

Christmas

46

50

48

44

50

44

42

40

49

48

45

Thanksgiving

19

16

20

19

15

21

19

19

17

19

19

Halloween

9

5

9

9

5

8

15

9

9

7

9

Fourth of July

5

7

4

5

7

4

2

6

5

4

4

Easter

3

4

2

3

4

2

3

4

3

3

3

New Year’s

2

1

3

2

2

2

2

2

2

3

1

Memorial Day

1

1

1

3

1

2

*

3

2

1

*

Birthdays (all mentions)

1

2

1

1

1

1

2

1

3

1

*

Labor Day

1

1

1

1

2

1

1

1

2

1

1

Valentine’s Day

1

1

*

--

1

1

*

1

*

*

1

Note:  Totals may not add to 100% because of rounding; * indicates mentions of <0.5%; -- indicates no mentions


 

 TABLE 1c

FAVORITE HOLIDAY – Top 10 Mentions

By Hispanic Language Dominance

“Thinking of all the holidays that occur during the calendar year, which one would you say is your favorite?”

Base: Hispanic adults

 

Total Hispanic

Hispanics by Language Dominance

English

Bilingual

Spanish

%

%

%

%

Christmas

36

40

37

33

Thanksgiving

16

14

14

18

Fourth of July

15

2

16

21

Halloween

6

20

5

--

New Year’s

3

1

*

6

Labor Day

3

1

4

3

Easter

2

5

1

--

Memorial Day

1

2

1

--

Birthdays (all mentions)

1

1

2

--

Valentine’s Day

*

*

1

--

Note:  Totals may not add to 100% because of rounding; * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 2

CELEBRATE HOLIDAY (NET)

“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”

Base: All Adults

 

Total

%

 

Thanksgiving

98

 

Christmas

96

 

New Year’s Eve

92

 

Hanukkah

10

 

Kwanza

8

 

Note:  Totals may not add to 100% because of rounding 

 

 

TABLE 3

WHERE AMERICANS SPEND END-OF-YEAR HOLIDAYS – Summary Grid

 “Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”

Base: Celebrate the holiday

 

At Home

Someone Else’s Home

Restaurant or Bar/Club

Some-place else

NET

No additional guests

With others/ guests

NET

Return home same day/ evening

Stay at/near home we’re visiting

NET

A Restaurant

A Bar or Club

New Year’s Eve

%

72

51

25

21

16

7

10

6

6

7

Hanukkah

%

80

40

44

16

13

4

7

2

5

11

Christmas

%

64

26

40

43

35

11

2

2

*

3

Thanksgiving

%

61

24

40

42

34

9

4

4

*

4

Kwanzaa

%

53

33

23

32

9

25

22

8

14

10

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

TABLE 4a

WHERE AMERICANS SPEND THANKSGIVING

By Generation, Gender, Children in Household & Ethnicity

“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”

Base: Celebrate the holiday

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black

Hispanic

Asian

%

%

%

%

%

%

%

%

%

%

%

%

%

At Home (NET)

61

57

64

63

57

64

58

62

60

58

77

71

56

     No additional guests

24

27

22

24

21

30

19

22

24

22

29

26

21

     Others join us

40

35

44

42

39

38

42

44

38

37

55

47

38

Another Home (NET)

42

49

39

37

43

39

44

42

42

43

35

31

48

     Return home the same day/evening

34

41

31

30

33

32

36

35

34

34

32

27

35

     I/We stay at or near

9

10

8

9

12

9

10

8

10

9

11

7

16

Restaurant or Bar/Club (NET)

4

4

3

4

4

4

4

4

4

4

1

3

7

     Restaurant

4

3

3

4

4

4

3

3

4

4

1

3

7

     Bar or club

*

1

*

--

*

*

*

1

*

*

--

1

*

Someplace else

4

3

5

4

4

4

3

4

4

3

8

2

2

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

TABLE 4b

WHERE AMERICANS SPEND THANKSGIVING

By Political Party, Political Philosophy & Region

“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”

Base: Celebrate the holiday

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

At Home (NET)

61

61

60

62

62

61

59

59

52

62

69

     No additional guests

24

26

23

22

27

20

28

26

14

22

33

     Others join us

40

37

40

42

39

43

34

36

39

43

40

Another Home (NET)

42

40

44

41

40

42

45

41

50

42

36

     Return home the same day/evening

34

35

34

33

35

34

32

32

44

33

29

     I/We stay at or near

9

6

12

10

5

9

15

10

7

11

8

Restaurant or Bar/Club (NET)

4

4

4

5

3

5

3

5

3

4

4

     Restaurant

4

4

4

4

3

5

3

5

3

3

3

     Bar or club

*

--

1

*

*

*

1

--

*

*

1

Someplace else

4

3

5

3

4

3

4

4

3

4

4

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

  

TABLE 4c

WHERE AMERICANS SPEND CHRISTMAS

By Generation, Gender, Children in Household & Ethnicity

“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”

Base: Celebrate the holiday

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black

Hispanic

Asian

%

%

%

%

%

%

%

%

%

%

%

%

%

At Home (NET)

64

59

63

69

62

64

63

61

64

61

80

66

61

     No additional guests

26

29

23

26

24

30

23

22

28

24

36

17

24

     Others join us

40

35

43

44

39

37

43

43

39

39

52

53

40

Another Home (NET)

43

49

44

37

42

42

44

47

41

45

32

38

42

     Return home the same day/evening

35

43

35

29

32

34

36

40

33

35

30

29

30

     I/We stay at or near

11

10

11

11

12

11

10

9

12

11

11

11

17

Restaurant or Bar/Club (NET)

2

2

1

2

1

3

1

2

2

2

--

3

8

     Restaurant

2

2

1

2

1

3

1

2

2

2

--

2

7

     Bar or club

*

1

*

*

--

*

*

1

*

*

--

1

1

Someplace else

3

4

4

2

3

3

3

3

3

2

7

5

3

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

TABLE 4d

WHERE AMERICANS SPEND CHRISTMAS

By Political Party, Political Philosophy & Region

“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”

Base: Celebrate the holiday

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

At Home (NET)

64

63

62

67

66

65

57

61

63

63

67

     No additional guests

26

25

27

26

27

25

26

28

20

27

30

     Others join us

40

41

38

44

42

42

34

35

45

40

41

Another Home (NET)

43

42

45

40

39

43

48

44

47

43

39

     Return home the same day/evening

35

34

37

32

34

34

38

37

39

34

31

     I/We stay at or near

11

10

11

11

7

11

14

11

10

11

10

Restaurant or Bar/Club (NET)

2

1

2

3

2

2

1

3

2

1

2

     Restaurant

2

1

2

3

2

2

1

3

1

1

2

     Bar or club

*

*

*

*

*

*

*

*

*

*

1

Someplace else

3

3

4

2

2

3

4

3

1

5

2

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 4e

WHERE AMERICANS SPEND NEW YEAR’S EVE

By Generation, Gender, Children in Household & Ethnicity

“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”

Base: Celebrate the holiday

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black

Hispanic

Asian

%

%

%

%

%

%

%

%

%

%

%

%

%

At Home (NET)

72

59

75

81

80

69

75

68

74

74

78

68

71

     No additional guests

51

37

52

59

68

49

53

42

55

55

50

25

54

     Others join us

25

28

26

24

13

24

26

30

22

22

31

47

20

Another Home (NET)

21

31

21

15

12

23

20

25

20

19

20

29

26

     Return home the same day/evening

16

26

14

11

9

17

15

19

15

14

16

23

20

     I/We stay at or near

7

8

9

6

3

7

7

7

7

6

11

9

10

Restaurant or Bar/Club (NET)

10

17

9

7

4

11

10

12

10

10

9

10

12

     Restaurant

6

7

5

6

4

8

4

6

5

6

6

6

8

     Bar or club

6

12

5

3

1

6

6

7

6

6

6

5

7

Someplace else

7

10

6

5

5

7

6

8

6

5

12

5

8

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

TABLE 4f

WHERE AMERICANS SPEND NEW YEAR’S EVE

By Political Party, Political Philosophy & Region

“Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”

Base: Celebrate the holiday

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

At Home (NET)

72

73

72

73

74

72

71

69

73

73

74

     No additional guests

51

53

53

49

56

48

52

51

53

50

50

     Others join us

25

25

22

26

22

28

22

21

22

27

28

Another Home (NET)

21

21

19

23

19

24

18

20

25

21

20

     Return home the same day/evening

16

17

13

17

15

18

13

17

20

15

13

     I/We stay at or near

7

6

8

8

5

8

6

5

7

8

7

Restaurant or Bar/Club (NET)

10

11

12

10

10

9

14

11

8

11

12

     Restaurant

6

7

7

5

7

5

6

7

3

6

7

     Bar or club

6

5

7

7

5

6

8

5

6

7

7

Someplace else

7

5

10

4

9

6

6

10

3

6

8

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 


TABLE 4g

WHERE AMERICANS SPEND HANUKKAH

 “Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”

Base: Celebrate the holiday

 

Total

%

 

At Home (NET)

80

 

     No additional guests

40

 

     Others join us

44

 

Another Home (NET)

16

 

     Return home the same day/evening

13

 

     I/We stay at or near

4

 

Restaurant or Bar/Club (NET)

7

 

     Restaurant

2

 

     Bar or club

5

 

Someplace else

11

 

 

 

TABLE 4h

WHERE AMERICANS SPEND KWANZAA

 “Now we’d like to ask you more specifically about the end-of-year holiday season, meaning the period from November through the end of December. Thinking about these holidays, where do you typically spend each?”

Base: Celebrate the holiday

 

Total

%

 

At Home (NET)

53

 

     No additional guests

33

 

     Others join us

23

 

Another Home (NET)

31

 

     Return home the same day/evening

9

 

     I/We stay at or near

25

 

Restaurant or Bar/Club (NET)

22

 

     Restaurant

8

 

     Bar or club

14

 

Someplace else

10

 

 

 

TABLE 5

WHO AMERICANS SPEND END-OF-YEAR HOLIDAYS WITH – Summary Grid

“Still thinking about these same holidays, with whom do you typically spend each?”

Base: Celebrate the holiday

 

Family

Close friends

Casual acquaintances

Someone else

NET

Immediate family

Extended family

Thanksgiving

%

95

80

45

21

4

2

Christmas

%

95

80

45

21

3

1

Hanukkah

%

83

50

40

18

5

3

New Year’s Eve

%

80

74

20

35

10

5

Kwanzaa

%

63

44

26

15

27

6

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 6a

WHO AMERICANS SPEND THANKSGIVING WITH

By Generation, Gender, Children in Household & Ethnicity

“Still thinking about these same holidays, with whom do you typically spend each?”

Base: Celebrate the holiday

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black

Hispanic

Asian

%

%

%

%

%

%

%

%

%

%

%

%

%

Family (NET)

95

95

98

95

91

94

96

98

94

95

97

94

94

     Immediate family

80

83

82

79

69

78

82

83

78

79

82

72

80

     Extended family

45

50

52

39

37

43

47

56

39

44

49

41

49

Close friends

21

24

21

19

19

19

22

23

20

19

31

23

21

Casual acquaintances

4

6

4

3

2

4

4

6

3

3

10

3

4

Someone else

2

4

1

1

*

2

1

1

2

1

1

3

3

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 6b

WHO AMERICANS SPEND THANKSGIVING WITH

By Political Party, Political Philosophy & Region

“Still thinking about these same holidays, with whom do you typically spend each?”

Base: Celebrate the holiday

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

Family (NET)

95

96

94

95

97

94

96

96

96

96

93

     Immediate family

80

82

78

79

81

79

81

80

78

80

81

     Extended family

45

44

45

46

44

46

45

40

50

47

42

Close friends

21

17

24

21

17

23

22

16

19

23

26

Casual acquaintances

4

3

4

5

3

5

4

2

4

4

6

Someone else

2

1

1

3

1

2

2

2

1

2

2

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 6c

WHO AMERICANS SPEND CHRISTMAS WITH

By Generation, Gender, Children in Household & Ethnicity

“Still thinking about these same holidays, with whom do you typically spend each?”

Base: Celebrate the holiday

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black

Hispanic

Asian

%

%

%

%

%

%

%

%

%

%

%

%

%

Family (NET)

95

91

98

96

93

91

98

94

95

94

98

91

93

     Immediate family

80

80

82

80

75

76

84

80

80

79

87

68

76

     Extended family

45

48

55

40

33

42

49

56

39

45

44

46

46

Close friends

21

28

20

18

12

20

22

25

18

19

26

24

22

Casual acquaintances

3

6

2

3

2

3

4

5

2

2

8

6

5

Someone else

1

4

*

1

*

2

1

2

1

1

*

5

3

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 6d

WHO AMERICANS SPEND CHRISTMAS WITH

By Political Party, Political Philosophy & Region

“Still thinking about these same holidays, with whom do you typically spend each?”

Base: Celebrate the holiday

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

Family (NET)

95

95

93

96

95

95

94

92

97

98

90

     Immediate family

80

81

79

80

79

81

79

77

79

84

78

     Extended family

45

46

43

47

47

45

45

38

55

47

41

Close friends

21

18

22

21

20

21

22

20

19

19

25

Casual acquaintances

3

2

3

5

2

3

5

4

2

4

4

Someone else

1

2

1

2

1

2

1

1

1

1

3

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 6e

WHO AMERICANS SPEND NEW YEAR’S EVE WITH

By Generation, Gender, Children in Household & Ethnicity

“Still thinking about these same holidays, with whom do you typically spend each?”

Base: Celebrate the holiday

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black

Hispanic

Asian

%

%

%

%

%

%

%

%

%

%

%

%

%

Family (NET)

80

75

83

84

77

79

82

81

80

77

91

85

83

     Immediate family

74

70

78

77

70

71

77

74

74

72

82

65

75

     Extended family

20

24

23

17

10

21

20

28

16

15

34

38

23

Close friends

35

45

35

28

23

33

37

38

34

34

30

31

34

Casual acquaintances

10

16

9

5

5

10

10

12

8

8

14

11

9

Someone else

5

9

4

3

3

7

4

6

5

6

3

6

5

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 6f

WHO AMERICANS SPEND NEW YEAR’S EVE WITH

By Political Party, Political Philosophy & Region

“Still thinking about these same holidays, with whom do you typically spend each?”

Base: Celebrate the holiday

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

Family (NET)

80

82

78

80

83

81

77

79

79

83

79

     Immediate family

74

77

73

72

76

75

71

73

72

76

74

     Extended family

20

14

20

24

18

22

20

13

22

24

19

Close friends

35

30

36

38

28

38

38

33

38

36

34

Casual acquaintances

10

4

11

12

6

11

11

8

10

9

12

Someone else

5

3

8

4

7

5

6

6

2

4

9

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

 

 TABLE 6g

WHO AMERICANS SPEND HANUKKAH WITH

“Still thinking about these same holidays, with whom do you typically spend each?”

Base: Celebrate the holiday

 

Total

%

 

Family (NET)

83

 

     Immediate family

50

 

     Extended family

40

 

Close friends 

18

 

Casual acquaintances

5

 

Someone else

3

 

 

 

TABLE 6h

WHO AMERICANS SPEND KWANZAA WITH

“Still thinking about these same holidays, with whom do you typically spend each?”

Base: Celebrate the holiday

 

Total

%

 

Family (NET)

63

 

     Immediate family

44

 

     Extended family

26

 

Close friends 

15

 

Casual acquaintances

27

 

Someone else

6

 

 

 

TABLE 7a

HOW FAR AMERICANS TRAVEL TO/FROM HOLIDAY CELEBRATIONS

By Generation, Gender, Children in Household & Ethnicity

“You indicated that you typically travel to someone else’s home for at least one holiday during the season. In total, roughly how many miles do you typically travel getting to and from celebrations during the holiday season?”

Base: Travel to/from holiday celebrations

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black

Hispanic

Asian

%

%

%

%

%

%

%

%

%

%

%

%

%

100 miles or less

74

71

77

74

75

70

76

72

75

72

76

84

74

     0-50 miles

63

63

64

60

68

61

64

63

63

60

68

72

64

     51-100 miles

11

8

13

15

6

9

12

9

12

12

8

12

10

101-200 miles

6

7

7

6

4

6

7

7

6

7

7

6

4

201-300 miles

4

3

6

5

2

4

4

3

5

4

1

1

11

301-500 miles

4

4

5

4

4

4

4

3

4

4

4

4

4

501+ miles

12

15

5

11

15

16

9

15

10

12

13

6

7

Mean # of miles

361.0

669.0

141.5

218.8

228.6

594.8

181.2

648.6

203.9

408.5

182.3

151.7

146.4

Note:  Results may not add to 100% due to rounding; * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 7b

HOW FAR AMERICANS TRAVEL TO/FROM HOLIDAY CELEBRATIONS

By Political Party, Political Philosophy & Region

“You indicated that you typically travel to someone else’s home for at least one holiday during the season. In total, roughly how many miles do you typically travel getting to and from celebrations during the holiday season?”

Base: Travel to/from holiday celebrations

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

100 miles or less

74

77

69

75

75

76

68

74

78

74

69

     0-50 miles

63

66

60

61

63

64

60

61

67

63

60

     51-100 miles

11

12

9

14

12

12

7

13

11

11

9

101-200 miles

6

5

6

7

8

6

6

9

8

6

3

201-300 miles

4

4

5

2

3

4

5

3

3

4

5

301-500 miles

4

5

5

3

4

4

4

4

3

5

4

501+ miles

12

8

15

13

9

11

17

10

8

10

19

Mean # of miles

361.0

356.9

501.4

255.9

255.0

201.2

784.9

266.5

162.0

183.0

931.2

Note:  Results may not add to 100% due to rounding; * indicates mentions of <0.5%; -- indicates no mentions

  

TABLE 8a

HOW AMERICANS TRAVEL TO/FROM HOLIDAY CELEBRATIONS DURING THE HOLIDAY SEASON

By Generation, Gender, Children in Household & Ethnicity

“And how do you usually travel for visits like this during the holiday season?”

Base: Travel to/from holiday celebrations

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black**

Hispanic

Asian**

%

%

%

%

%

%

%

%

%

%

%

%

%

By car/truck/SUV

95

94

99

94

94

92

97

97

94

95

96

90

95

By airplane

9

15

2

7

8

12

6

10

8

8

11

9

5

By train

3

7

1

2

--

6

1

6

2

3

3

5

2

By bus

3

5

3

1

3

5

2

5

2

3

5

8

5

By boat

1

3

--

--

--

3

*

3

*

2

2

2

--

Other

3

4

2

2

1

5

1

1

3

2

*

1

1

Note:  Multiple responses accepted; * indicates mentions of <0.5%; -- indicates no mentions; ** denotes a low base size (<100); results should be treated as directional in nature

 

 

TABLE 8b

HOW AMERICANS TRAVEL TO/FROM HOLIDAY CELEBRATIONS DURING THE HOLIDAY SEASON

By Political Party, Political Philosophy & Region

“And how do you usually travel for visits like this during the holiday season?”

Base: Travel to/from holiday celebrations

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

By car/truck/SUV

95

99

94

94

96

95

94

92

97

96

94

By airplane

9

3

13

10

6

7

15

5

6

7

17

By train

3

3

3

4

1

4

4

2

*

3

7

By bus

3

4

3

4

1

3

6

1

*

4

8

By boat

1

1

3

--

3

--

2

--

--

*

5

Other

3

1

2

3

2

3

2

6

1

2

2

Note:  Multiple responses accepted; * indicates mentions of <0.5%; -- indicates no mentions; ** denotes a low base size (<100); results should be treated as directional in nature

 

 

TABLE 9a

WHO COOKS HOLIDAY SEASON MEALS

By Generation, Gender, Children in Household & Ethnicity

“And when preparing for these holidays, who typically cooks the meals?”

Base: All Adults

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black

Hispanic

Asian

%

%

%

%

%

%

%

%

%

%

%

%

%

Myself

58

55

59

61

53

40

72

64

54

58

63

46

50

My parent(s)

31

65

32

9

--

31

30

42

25

26

26

24

33

My spouse/partner/ significant other

22

19

26

22

21

31

15

26

20

24

19

26

32

My child(ren)

16

7

11

20

37

14

18

13

18

18

12

17

15

My sibling(s)

15

19

18

15

3

12

18

16

15

14

21

18

24

My spouse/partner/ significant other’s parent(s)

14

19

16

9

7

17

11

20

10

14

8

11

9

My spouse/partner/ significant other’s sibling(s)

11

9

11

12

12

17

5

14

9

11

12

16

14

Other family members

31

39

27

27

26

26

34

34

29

28

34

36

22

A caterer or other food service provider

2

3

1

2

3

2

2

1

2

2

1

5

10

Someone else

6

6

5

5

7

6

5

4

6

6

6

11

6

None of these

1

1

1

1

2

1

1

1

1

1

1

1

3

I don’t celebrate these holidays

2

2

2

2

1

3

1

*

3

1

3

3

2

Note:  Multiple responses allowed; * indicates mentions of <0.5%; -- indicates no mentions

 

  

TABLE 9b

WHO COOKS HOLIDAY SEASON MEALS

By Political Party, Political Philosophy & Region

“And when preparing for these holidays, who typically cooks the meals?”

Base: All Adults

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

Myself

58

55

57

60

57

59

55

53

58

58

62

My parent(s)

31

28

34

28

26

30

37

27

28

32

33

My spouse/partner/ significant other

22

25

20

24

24

22

19

19

22

25

19

My child(ren)

16

20

16

15

20

15

12

12

20

16

17

My sibling(s)

15

14

17

14

15

15

17

12

15

17

16

My spouse/partner/ significant other’s parent(s)

14

14

12

15

14

12

17

11

14

16

12

My spouse/partner/ significant other’s sibling(s)

11

13

10

11

14

9

11

10

11

12

9

Other family members

31

26

31

32

27

32

32

27

34

32

29

A caterer or other food service provider

2

2

2

2

1

3

2

2

2

1

3

Someone else

6

5

4

7

5

6

5

7

4

6

6

None of these

1

1

1

1

1

1

1

1

1

1

1

I don’t celebrate these holidays

2

1

1

2

2

2

2

4

1

1

1

Note:  Multiple responses allowed; * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 10a

FOOD OR DISH MOST LOOK FORWARD TO EATING DURING HOLIDAY SEASON – Top Mentions

By Generation, Gender, Children in Household & Ethnicity

“And what one food or dish do you most look forward to eating each year during this holiday season?”

Base: All Adults

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black

Hispanic

Asian

%

%

%

%

%

%

%

%

%

%

%

%

%

Turkey

32

17

34

40

43

34

30

28

33

35

26

28

34

Stuffing/Dressing

9

8

11

9

9

7

11

8

9

9

17

3

3

Ham

8

8

7

10

6

9

7

8

8

8

9

3

3

Pie (NET)

7

7

5

8

6

5

8

6

7

7

5

2

1

     Pumpkin pie

3

4

1

4

2

2

4

2

3

3

--

1

--

     Pie (unspecific)

2

3

2

1

*

1

2

3

1

2

1

2

3

     Pecan pie

1

*

*

1

2

1

1

*

1

1

1

*

--

Sweet potatoes/Yams

3

7

2

2

2

2

5

4

3

3

3

1

1

Mashed potatoes

3

7

2

1

2

2

4

3

3

2

--

1

1

Beef (Prime rib/Roast beef/Steak)

2

2

*

3

4

3

2

1

3

3

*

*

6

Chicken

2

4

1

*

1

3

1

3

1

1

2

1

3

Macaroni and cheese

2

3

2

*

--

1

2

3

1

1

6

*

--

Seafood

1

1

*

2

1

2

1

*

2

1

--

1

1

Green bean casserole

1

1

2

*

*

1

1

2

1

1

--

*

1

Tamales

1

3

1

*

--

*

2

3

*

*

--

15

--

Cookies/Holiday cookies

1

*

2

1

1

1

1

1

1

1

--

1

--

Note:  Totals may not add to 100% because of rounding; * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 10b

FOOD OR DISH MOST LOOK FORWARD TO EATING DURING HOLIDAY SEASON – Top Mentions

By Political Party, Political Philosophy & Region

“And what one food or dish do you most look forward to eating each year during this holiday season?”

Base: All Adults

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

Turkey

32

37

29

32

34

31

30

31

33

31

32

Stuffing/Dressing

9

9

10

8

8

9

10

7

8

12

7

Ham

8

9

8

8

10

8

6

6

11

10

5

Pie (NET)

7

5

7

8

5

7

8

5

6

6

9

     Pumpkin pie

3

2

2

4

3

3

3

2

3

3

4

     Pie (unspecific)

2

1

1

2

1

2

3

*

3

2

2

     Pecan pie

1

1

2

1

1

1

*

1

*

1

2

Sweet potatoes/Yams

3

2

5

3

2

4

3

4

3

3

4

Mashed potatoes

3

2

3

3

3

2

4

3

2

2

5

Beef (Prime rib/Roast beef/Steak)

2

3

1

2

4

2

1

3

2

1

3

Chicken

2

2

2

1

2

2

3

3

1

2

3

Macaroni and cheese

2

1

2

2

1

2

1

1

1

3

*

Seafood

1

2

1

1

1

2

1

3

2

*

1

Green bean casserole

1

1

1

2

*

1

2

1

1

2

1

Tamales

1

*

2

*

*

1

3

--

--

1

4

Cookies/Holiday cookies

1

2

1

1

1

1

1

1

2

1

*

Note:  Totals may not add to 100% because of rounding; * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 11

WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON EACH END-OF-YEAR HOLIDAY – Summary Grid

“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”

Base: Americans 21+ who celebrate and drink alcohol on the holiday

 

Wine

Beer

Liquor/ Spirits/ Cocktails

Flavored malt beverages

Hard cider

Other alcoholic beverages

NET

Table (still)

Sparkling

NET

Craft

Non-craft domestic

Import

Thanksgiving

%

64

57

24

47

24

25

24

37

17

15

15

Christmas

%

64

54

27

46

23

24

23

42

15

12

18

New Year’s Eve

%

54

30

40

43

23

26

22

54

23

13

21

Hanukkah

%

51

29

33

46

22

19

19

26

16

19

10

Kwanzaa^

%

43

28

25

55

29

15

22

19

31

15

25

Note:  * indicates mentions of <0.5%; -- indicates no mentions

^ indicates a low base (n<100) – results should be interpreted as directional in nature

 


TABLE 12a

WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON THANKSGIVING

By Generation, Gender, Children in Household & Ethnicity

“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”

Base: Americans 21+ who celebrate and drink alcohol on the holiday

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black^

Hispanic

Asian^

%

%

%

%

%

%

%

%

%

%

%

%

%

Wine (NET)

64

54

56

72

86

57

71

49

71

67

58

59

65

     Table (still) wine 

57

46 

48 

67 

77 

52 

61 

42 

65 

60 

48 

56 

60 

     Sparkling wine 

24

26 

24 

21 

26 

19 

28 

22 

23 

22 

34 

22 

26 

Beer (NET)

47

57

47

43

29

62

33

54

43

44

38

62

51

     Craft beer 

24

34 

21 

22 

11 

30 

19 

25 

24 

24 

16 

24 

31 

     Non-craft domestic beer

25

30

24

24

18

35

17

29

23

25

14

34

19

     Import beer

24

31

23

22

14

31

18

27

22

20

24

45

36

Liquor/Spirits/Cocktails

37

40

44

33

28

37

37

39

35

33

58

36

29

Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade) 

17

26 

22 

11 

5 

15 

19 

24 

14 

13 

34 

28 

16 

Hard cider

15

26

14

9

6

15

14

19

13

14

13

21

22

Other alcoholic beverages

15

20

16

12

11

16

15

20

13

12

27

27

9

Note:  * indicates mentions of <0.5%; -- indicates no mentions

^ indicates a low base (n<100) – results should be interpreted as directional in nature

 


TABLE 12b

WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON THANKSGIVING

By Political Party, Political Philosophy & Region

“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”

Base: Celebrate the holiday

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

Wine (NET)

64

65

67

64

63

63

69

71

64

59

65

     Table (still) wine 

57

58 

60 

57 

56 

57 

59 

63 

57 

55 

55 

     Sparkling wine 

24

19 

26 

25 

17 

25 

29 

23 

25 

20 

28 

Beer (NET)

47

43

45

50

42

50

45

39

44

53

47

     Craft beer

24

20

27

24

20

24

28

24

24

22

27

     Non-craft domestic beer

25

27

24

25

24

28

21

22

30

28

20

     Import beer

24

20

22

27

20

26

24

16

20

29

28

Liquor/Spirits/Cocktails

37

33

37

33

32

40

36

34

31

42

39

Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade)

17

13 

20 

14 

13 

18 

20 

12 

17 

23 

15 

Hard cider

15

11

18

14

12

14

19

15

13

14

18

Other alcoholic beverages

15

11

19

13

15

16

15

14

16

15

17

Note:  * indicates mentions of <0.5%; -- indicates no mentions

TABLE 12c

WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON CHRISTMAS

By Generation, Gender, Children in Household & Ethnicity

“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”

Base: Americans 21+ who celebrate and drink alcohol on the holiday

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black^

Hispanic

Asian^

%

%

%

%

%

%

%

%

%

%

%

%

%

Wine (NET)

64

60

56

70

75

60

67

58

66

66

54

58

63

     Table (still) wine 

54

50 

42 

64 

62 

54 

54 

47 

58 

56 

41 

47 

44 

     Sparkling wine 

27

30 

28 

23 

24 

21 

32 

27 

25 

24 

36 

29 

34 

Beer (NET)

46

56

49

40

30

62

32

57

40

42

38

63

44

     Craft beer 

23

30 

20 

21 

13 

29 

17 

25 

22 

21 

14 

26 

20 

     Non-craft domestic beer

24

29

26

21

18

34

17

31

21

25

14

37

25

     Import beer

23

29

24

21

9

30

17

27

20

20

25

42

30

Liquor/Spirits/Cocktails

42

44

45

41

32

39

44

43

41

39

63

44

35

Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade) 

15

22 

19 

8 

8 

10 

19 

19 

13 

12 

32 

32 

12 

Hard cider

12

21

14

6

5

13

12

17

10

12

11

17

25

Other alcoholic beverages

18

24

20

13

13

19

17

21

16

13

32

29

17

Note:  * indicates mentions of <0.5%; -- indicates no mentions

^ indicates a low base (n<100) – results should be interpreted as directional in nature

 

TABLE 12d

WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON CHRISTMAS

By Political Party, Political Philosophy & Region

“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”

Base: Celebrate the holiday

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

Wine (NET)

64

68

65

63

67

61

67

71

62

60

65

     Table (still) wine 

54

58 

55 

55 

57 

54 

52 

60 

52 

52 

53 

     Sparkling wine 

27

23 

29 

26 

21 

27 

31 

24 

27 

25 

30 

Beer (NET)

46

43

44

48

44

45

50

38

43

51

48

     Craft beer

23

20 

23 

23 

18 

23 

27 

23 

24 

20 

25 

     Non-craft domestic beer

24

27

22

24

25

23

26

21

27

28

20

     Import beer

23

15

26

23

21

22

27

13

19

26

30

Liquor/Spirits/Cocktails

42

38

39

43

37

45

41

36

38

48

43

Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade)

15

8 

16 

14 

11 

16 

17 

11 

15 

17 

15 

Hard cider

12

10

15

11

7

13

17

8

12

12

16

Other alcoholic beverages

18

12

22

16

12

19

21

16

16

19

19

Note:  * indicates mentions of <0.5%; -- indicates no mentions

TABLE 12e

WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON NEW YEAR’S EVE

By Generation, Gender, Children in Household & Ethnicity

“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”

Base: Americans 21+ who celebrate and drink alcohol on the holiday

 

Total

Generation

Gender

Children <18 in HH

Ethnicity

Millennials (18-35)

Gen X (36-50)

Baby Boomers (51-69)

Matures (70+)

Men

Women

Yes

No

White

Black^

Hispanic

Asian^

%

%

%

%

%

%

%

%

%

%

%

%

%

Wine (NET)

54

49

47

59

68

47

60

47

56

55

58

57

54

     Table (still) wine 

30

23 

24 

35 

43 

24 

35 

22 

33 

31 

29 

39 

26 

     Sparkling wine 

40

39 

38 

40 

44 

33 

45 

39 

38 

40 

46 

35 

40 

Liquor/Spirits/Cocktails 

54

61 

53 

53 

40 

52 

55 

51 

55 

50 

66 

48 

41 

Beer (NET)

43

53

46

40

22

60

30

50

40

41

36

59

52

     Craft beer

23

31

23

22

9

32

17

26

22

22

23

23

34

     Non-craft domestic beer

26

30

25

26

16

36

18

30

24

26

18

29

22

     Import beer

22

28

24

20

9

31

15

25

20

19

27

46

33

Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade) 

23

34 

29 

13 

6 

18 

27 

31 

18 

20 

37 

26 

16 

Hard cider

13

20

17

7

4

11

15

17

11

12

14

22

16

Other alcoholic beverages

21

24

26

16

15

20

23

23

20

18

36

31

16

Note:  * indicates mentions of <0.5%; -- indicates no mentions

^ indicates a low base (n<100) – results should be interpreted as directional in nature

 

TABLE 12f

WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON NEW YEAR’S EVE

By Political Party, Political Philosophy & Region

“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”

Base: Celebrate the holiday

 

Total

Political Party

Political Philosophy

Region

Republicans

Democrats

Independents

Conservative

Moderate

Liberal

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

%

Wine (NET)

54

54

57

52

51

54

58

55

51

53

57

     Table (still) wine 

30

31 

29 

28 

32 

30 

27 

32 

27 

30 

30 

     Sparkling wine 

40

36 

45 

37 

30 

41 

47 

40 

37 

38 

45 

Liquor/Spirits/Cocktails 

54

48 

54 

56 

47 

58 

54 

52 

53 

56 

53 

Beer (NET)

43

45

36

48

45

45

38

37

43

48

42

     Craft beer

23

21

21

28

22

25

22

23

25

23

23

     Non-craft domestic beer

26

29

23

25

29

26

22

21

29

26

26

     Import beer

22

19

20

23

21

23

22

19

18

26

23

Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade)

23

18 

19 

24 

20 

24 

22 

17 

30 

23 

20 

Hard cider

13

12

13

13

11

12

18

8

19

12

14

Other alcoholic beverages

21

18

23

17

16

22

24

18

23

21

23

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

TABLE 12g

WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON HANUKKAH

“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”

Base: Celebrate the holiday

 

Total

%

 

Wine (NET)

51

 

     Table (still) wine 

29

 

     Sparkling wine 

33

 

Beer (NET)

46

 

     Craft beer

22

 

     Non-craft domestic beer

19

 

     Import beer

19

 

Liquor/Spirits/Cocktails

26

 

Hard cider

19

 

Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade)

16

 

Other alcoholic beverages

10

 

Note:  * indicates mentions of <0.5%; -- indicates no mentions

 

 

TABLE 12h

WHAT ALCOHOLIC BEVERAGES AMERICANS 21+ DRINK ON KWANZAA^

“Thinking about the following holidays, which of the following types of alcoholic beverages, if any, are you most likely to drink for each?”

Base: Celebrate the holiday

 

Total

%

 

Beer (NET)

55

 

     Craft beer

29

 

     Non-craft domestic beer

15

 

     Import beer

22

 

Wine (NET)

43

 

     Table (still) wine

28

 

     Sparkling wine

25

 

Flavored malt beverages (e.g., Bud Light Lime Ritas, Mike’s Hard Lemonade)

31

 

Liquor/Spirits/Cocktails

19

 

Hard cider

15

 

Other alcoholic beverages

25

 

Note:  * indicates mentions of <0.5%; -- indicates no mentions

^ indicates a low base (n<100) – results should be interpreted as directional in nature

 

Methodology

This Harris Poll was conducted online within the United States between September 9 and 17, 2015 among 2,368 adults (aged 18 and over). Additionally, oversamples were collected in English and Spanish among 511 Hispanic (representing Spanish-dominant, English-dominant and Bilingual profiles) respondents and in English among 179 Asian respondents. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online. 

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.

Product and brand names are trademarks or registered trademarks of their respective owners.

The Harris Poll® #74, November 19, 2015

By Larry Shannon-Missal, Managing Editor, The Harris Poll

About The Harris Poll®

Begun in 1963, The Harris Poll is one of the longest running surveys measuring public opinion in the U.S. and is highly regarded throughout the world. The nationally representative polls, conducted primarily online, measure the knowledge, opinions, behaviors and motivations of the general public. New and trended polls on a wide variety of subjects including politics, the economy, healthcare, foreign affairs, science and technology, sports and entertainment, and lifestyles are published weekly. 

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