2016 Harris Poll EquiTrend® Rankings

Using an academically vetted brand equity model with elements like familiarity, quality, and consideration, brands create powerful connections with consumers.

The stronger the brand, the greater the bond. The Harris Poll EquiTrend® study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.

The EquiTrend® study results disclosed on this page may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Poll. Products, brand names, and logos are trademarks or registered trademarks of their respective owners.

For more information on how you can license Harris Poll EquiTrend® and Brand of the Year designations and use them in your marketing efforts, please contact us.

EquiTrend® Categories

Years

Airlines

Full Service Airline

2016 Harris Poll EquiTrend®

Full Service Airline Brand of the Year

  1. Delta Air Lines
  2. Alaska / Horizon Airlines
  3. American Airlines
  4. Hawaiian Airlines
  5. United Airlines 
Other Full Service Airline brands in study ranked below category average (alphabetically): Air Canada, US Airways

Value Airline

2016 Harris Poll EquiTrend®

Value Airline Brand of the Year

  1. Southwest Airlines
  2. JetBlue Airways
Other Value Airline brands in study ranked below category average (alphabetically): Frontier Airlines, Spirit Airlines, Virgin America Airlines

Appliances

Major Appliance

2016 Harris Poll EquiTrend®

Major Appliance Brand of the Year

  1. KitchenAid Appliances
  2. Kenmore Appliances
  3. Whirlpool Appliances
  4. Samsung Appliances
  5. LG Appliances
  6. GE Appliances
  7. Maytag Appliances
  8. Wolf Appliances
Other Major Appliance brands in study ranked below category average (alphabetically): Amana Appliances, Bosch Appliances, Electrolux Appliances, Frigidaire Appliances, Haier Appliances, Jenn-Air Appliances, Sub-Zero Appliances, Thermador Appliances, Viking Appliances

Single Serve Coffee Maker

2016 Harris Poll EquiTrend®

Single Serve Coffee Maker Brand of the Year

  1. Keurig Single Serve Coffee Maker
  2. Tassimo Single Serve Coffee Maker
Other Single Serve Coffee Maker brands in study ranked below category average (alphabetically): Black & Decker Single Serve Coffee Maker, Breville Single Serve Coffee Maker, Bunn Single Serve Coffee Maker, Cuisinart Single Serve Coffee Maker, Hamilton Beach Single Serve Coffee Maker, Mr. Coffee Single Serve Coffee Maker, Nespresso Single Serve Coffee Maker, Starbucks Verisimo Single Serve Coffee Maker

Small Kitchen Appliance

2016 Harris Poll EquiTrend®

Small Kitchen Appliance Brand of the Year

  1. KitchenAid Small Appliances
  2. Cuisinart Small Appliances
  3. Crock-Pot Small Appliances
  4. GE Small Appliances
  5. Calphalon Small Appliances
  6. Black & Decker Small Appliances
Other Small Kitchen Appliance brands in study ranked below category average (alphabetically): Hamilton Beach Small Appliances, Oster Small Appliances, Proctor Silex Small Appliances, Rival Small Appliances, Sunbeam Small Appliances, Waring Small Appliances

Automotive

Auto Service Center

2016 Harris Poll EquiTrend®

Auto Service Center Brand of the Year

  1. Discount Tire
  2. Valvoline Instant Oil Change
  3. Napa AutoCare Center
  4. Goodyear Tire and Service Network
  5. WalMart Tire & Lube Express
  6. Mobil 1 Lube Express
  7. Pennzoil 10 Minute Oil Change Center
Other Auto Service Center brands in study ranked below category average (alphabetically): AAMCO Transmission, Firestone Complete Auto Care, Grease Monkey Automotive Service Centers, Havoline xpress lube, Jiffy Lube Oil Change Centers, Meineke Car Care Center, Midas Auto Service Express, National Tire and Battery (NTB), PepBoys Automotive Service Centers, Precision Tune Auto Care, Sears Automotive Centers

Full Line Automotive

2016 Harris Poll EquiTrend®

Full Line Automotive Brand of the Year

  1. Toyota Vehicles
  2. Honda Vehicles
  3. Ford Vehicles
  4. GMC Vehicles
  5. Chevrolet Vehicles
  6. Nissan Vehicles
  7. Subaru Vehicles
Other Full Line Automotive brands in study ranked below category average (alphabetically): Buick Vehicles, Chrysler Vehicles, Dodge Vehicles, Fiat Vehicles, Hyundai Vehicles, Jeep Vehicles, Kia Vehicles, Mazda Vehicles, MINI Cooper Vehicles, Mitsubishi Vehicles, Ram Vehicles, Scion Vehicles, Volkswagen Vehicles

Luxury Automotive

2016 Harris Poll EquiTrend®

Luxury Automotive Brand of the Year

  1. Lexus Vehicles
  2. Porsche Vehicles
  3. Acura Vehicles
  4. Mercedes-Benz Vehicles
  5. BMW Vehicles
  6. Tesla Vehicles
  7. Cadillac Vehicles
Other Luxury Automotive brands in study ranked below category average (alphabetically): Audi Vehicles, Infiniti Vehicles, Jaguar Vehicles, Land Rover Vehicles, Lincoln Vehicles, Volvo Vehicles

Motor Oil

2016 Harris Poll EquiTrend®

Motor Oil Brand of the Year

  1. Pennzoil Motor Oil
  2. Valvoline Motor Oil
  3. Rotella Motor Oil
  4. Mobil Motor Oil
  5. Shell Motor Oil
Other Motor Oil brands in study ranked below category average (alphabetically): Castrol Motor Oil, Havoline Motor Oil, Mobil 1 Motor Oil, Quaker State Motor Oil

Motorcycle

2016 Harris Poll EquiTrend®

Motorcycle Brand of the Year

  1. Harley-Davidson Motorcycles
  2. Ducati Motorcycles
Other Motorcycle brands in study ranked below category average (alphabetically): BMW Motorcycles, Honda Motorcycles, Kawasaki Motorcycles, Suzuki Motorcycles, Yamaha Motorcycles

OEM Branded Infotainment

2016 Harris Poll EquiTrend®

OEM Branded Infotainment Brand of the Year

  1. Chevy MyLink
  2. Cadillac CUE
  3. BMW iDrive
  4. Audi MMI
  5. Hyundai Bluelink
  6. Toyota Entune
Other OEM Branded Infotainment brands in study ranked below category average (alphabetically): Buick IntelliLink / GMC IntelliLink, HondaLink / AcuraLink, Infiniti InTouch, Kia UVO, Mercedes COMAND, Nissan Connect, Sync / MyFord Touch / MyLincoln Touch

Tire

2016 Harris Poll EquiTrend®

Tire Brand of the Year

  1. Michelin Tires
  2. Goodyear Tires
  3. Bridgestone Tires
  4. BFGoodrich Tires
  5. Pirelli Tires
Other Tire brands in study ranked below category average (alphabetically): Continental Tires, Cooper Tires, Dunlop Tires, Firestone Tires, General Tires, Hankook Tires, Kelly Tires, Kumho Tires, Uniroyal Tires, Yokohama Tires

Computers

Computer Manufacturer

2016 Harris Poll EquiTrend®

Computer Manufacturer Brand of the Year

  1. Apple Computers
  2. Apple iMac
  3. Hewlett-Packard (HP) Computers
  4. Apple Macbook Series Computers
  5. Dell Computers
  6. Samsung Computers
  7. Microsoft Surface Pro Series Computer
Other Computer Manufacturer brands in study ranked below category average (alphabetically): Acer Computers, ASUS Computers, Fujitsu Computers, Gateway Computers, Google Chromebook Computers, Lenovo Computers, Microsoft Surfacebook, Panasonic Computers, Toshiba Computers

Operating System

2016 Harris Poll EquiTrend®

Operating System Brand of the Year

  1. Apple OS X
  2. Google Chrome OS
  3. Windows 7
  4. Windows 10
Other Operating System brands in study ranked below category average (alphabetically): Linux, Windows 8

Printing & Imaging

2016 Harris Poll EquiTrend®

Printing & Imaging Brand of the Year

  1. HP Printing & Imaging
  2. Kodak Printing & Imaging
  3. Canon Printing & Imaging
  4. Samsung Printing & Imaging
Other Printing & Imaging brands in study ranked below category average (alphabetically): Brother Printing and Imaging, Dell Printing & Imaging, Epson Printing & Imaging, Konica Minolta Printing & Imaging, Kyocera Mita Printing & Imaging, Lexmark Printing & Imaging, Panasonic Printing & Imaging, Ricoh Printing & Imaging, Sharp Printing & Imaging, Toshiba Printing & Imaging, Xerox Printing & Imaging

Tablet Computer

2016 Harris Poll EquiTrend®

Tablet Computer Brand of the Year

  1. Apple iPad Series Tablets
  2. Samsung Galaxy Series Tablets
  3. Kindle Fire Series Tablets
Other Tablet Computer brands in study ranked below category average (alphabetically): ASUS Transformer Pad Series Tablets, Google Nexus Series Tablets, Microsoft Surface Tablets, Sony Xperia Series Tablets

Consumer Electronics

Car Audio

2016 Harris Poll EquiTrend®

Car Audio Brand of the Year

  1. Bose In-Vehicle Audio
  2. Boston Acoustics In-Vehicle Audio
  3. Pioneer In-Vehicle Audio
  4. Sony In-Vehicle Audio
  5. Alpine In-Vehicle Audio
  6. harman/kardon In-Vehicle Audio
Other Car Audio brands in study ranked below category average (alphabetically): Beats In-Vehicle Audio, Clarion In-Vehicle Audio, Infinity In-Vehicle Audio, JBL In-Vehicle Audio, Panasonic In-Vehicle Audio

Digital Cameras

2016 Harris Poll EquiTrend®

Digital Cameras Brand of the Year

  1. Canon Digital Cameras
  2. Sony Digital Cameras
  3. Nikon Digital Cameras
  4. Samsung Digital Cameras
  5. GoPro Digital Cameras
Other Digital Cameras brands in study ranked below category average (alphabetically): Casio Digital Cameras, FujiFilm Digital Cameras, Kodak Digital Cameras, Olympus Digital Cameras, Panasonic Digital Cameras, PENTAX Digital Cameras, RICOH Digital Cameras

Gaming Console

2016 Harris Poll EquiTrend®

Gaming Console Brand of the Year

  1. Nintendo 3DS/3DS XL
  2. Sony PlayStation 4 (PS4)
  3. Sony PlayStation 3 (PS3)
  4. Sony PSP/PSP Vita
  5. Nintendo Wii
  6. Microsoft Xbox 360
Other Gaming Console brands in study ranked below category average (alphabetically): Microsoft Xbox One, Nintendo Wii U, NVIDIA SHIELD Gaming Console

Home Electronics

2016 Harris Poll EquiTrend®

Home Electronics Brand of the Year

  1. Sony Home Electronics
  2. Samsung Home Electronics
  3. LG Home Electronics
  4. Sonos Home Electronics
  5. Panasonic Home Electronics
  6. VIZIO Home Electronics
Other Home Electronics brands in study ranked below category average (alphabetically): Dynex Home Electronics, Hitachi Home Electronics, iHome Home Electronics, Insignia Home Electronics, JVC Home Electronics, Mitsubishi Home Electronics, Philips Home Electronics, Sanyo Home Electronics, Sharp Home Electronics, Toshiba Home Electronics

Media Streaming Device

2016 Harris Poll EquiTrend®

Media Streaming Device Brand of the Year

  1. Google Chromecast
  2. Apple TV
Other Media Streaming Device brands in study ranked below category average (alphabetically): Amazon Fire TV, Roku

Smartwatch

2016 Harris Poll EquiTrend®

Smartwatch Brand of the Year

  1. Samsung Galaxy Gear Smartwatch
  2. Apple iWatch
  3. Android Wear Watch
Other Smartwatch brands in study ranked below category average (alphabetically): Sony Smartwatch

Wearable Fitness

2016 Harris Poll EquiTrend®

Wearable Fitness Brand of the Year

  1. Fitbit Fitness Trackers
Other Wearable Fitness brands in study ranked below category average (alphabetically): Adidas miCoach Fitness Watch, Jawbone Up Fitness Trackers, Nike Fuelband Fitness Trackers

Cruise Lines

Cruise Line

2016 Harris Poll EquiTrend®

Cruise Line Brand of the Year

  1. Disney Cruise Line
  2. Royal Caribbean International
  3. Norwegian Cruise Line
  4. Holland America Cruise Line
Other Cruise Line brands in study ranked below category average (alphabetically): Carnival Cruise Lines, Celebrity Cruises, Princess Cruises

Entertainment / Recreation

Movie Theater

2016 Harris Poll EquiTrend®

Movie Theater Brand of the Year

  1. Regal Cinemas
  2. AMC Theatres
  3. Carmike Cinemas
Other Movie Theater brands in study ranked below category average (alphabetically): Cinemark Theatres, Showcase Cinemas

Financial Services / Insurance

Auto Insurance

2016 Harris Poll EquiTrend®

Auto Insurance Brand of the Year

  1. AAA Auto Insurance
  2. State Farm Auto Insurance
  3. USAA Auto Insurance
  4. American Family Auto Insurance
  5. Nationwide Auto Insurance
  6. Farmers Auto Insurance
Other Auto Insurance brands in study ranked below category average (alphabetically): Allstate Auto Insurance, Esurance Auto Insurance, GEICO Auto Insurance, Liberty Mutual Auto Insurance, MetLife Auto Insurance, Progressive Auto Insurance, The General Auto Insurance, The Hartford Auto Insurance, Travelers Auto Insurance

Discount Brokerage

2016 Harris Poll EquiTrend®

Discount Brokerage Brand of the Year

  1. Fidelity Investments Financial Services
  2. Scottrade
  3. TD Ameritrade
Other Discount Brokerage brands in study ranked below category average (alphabetically): Charles Schwab Financial Services, E*TRADE

Health Insurance

2016 Harris Poll EquiTrend®

Health Insurance Brand of the Year

  1. Blue Cross and Blue Shield
  2. UnitedHealthcare
  3. Kaiser Permanente
  4. WellPoint
Other Health Insurance brands in study ranked below category average (alphabetically): Aetna, Amerigroup, Cigna, Coventry Health Care, Health Net, Humana

Home Insurance

2016 Harris Poll EquiTrend®

Home Insurance Brand of the Year

  1. State Farm Home Insurance
  2. AAA Home Insurance
  3. USAA Home Insurance
Other Home Insurance brands in study ranked below category average (alphabetically): Allstate Home Insurance, American Family Home Insurance, Farmers Home Insurance, GEICO Home Insurance, Liberty Mutual Home Insurance, MetLife Home Insurance, Nationwide Home Insurance, Progressive Home Insurance, The Hartford Home Insurance, Travelers Home Insurance

Investment

2016 Harris Poll EquiTrend®

Investment Brand of the Year

  1. The Vanguard Group
  2. Franklin Templeton Investments
  3. T. Rowe Price Financial Services
  4. ShareBuilder
  5. UBS
  6. Principal Financial
Other Investment brands in study ranked below category average (alphabetically): Ameriprise Financial, Edward Jones, Merrill Lynch, Morgan Stanley, Prudential Investments, Raymond James, TIAA-CREF, Wells Fargo Advisors

Life Insurance

2016 Harris Poll EquiTrend®

Life Insurance Brand of the Year

  1. State Farm Life Insurance
  2. American Family Life Insurance
  3. AAA Life Insurance
  4. Transamerica Life Insurance Company
Other Life Insurance brands in study ranked below category average (alphabetically): AIG Direct Life Insurance, Allstate Life Insurance, Guardian Life Insurance, MassMutual Insurance, MetLife Life Insurance, New York Life Insurance Company, Northwestern Mutual Life Insurance, Pacific Life Insurance, Prudential Life Insurance, USAA Life Insurance

Mobile Payment

2016 Harris Poll EquiTrend®

Mobile Payment Brand of the Year

  1. PayPal
  2. Checkout by Amazon
  3. Amazon Payments
  4. PayPal Here
  5. Pay With Amazon
  6. Visa Checkout
Other Mobile Payment brands in study ranked below category average (alphabetically): American Express Serve, Apple Passbook, Apple Pay, Google Wallet, MasterCard MasterPass, Square

National Bank

2016 Harris Poll EquiTrend®

National Bank Brand of the Year

  1. CHASE Bank
Other National Bank brands in study ranked below category average (alphabetically): Bank of America, Citibank, Wells Fargo

Payment Card

2016 Harris Poll EquiTrend®

Payment Card Brand of the Year

  1. Visa
  2. MasterCard
Other Payment Card brands in study ranked below category average (alphabetically): American Express, Discover Card

Real Estate Agency

2016 Harris Poll EquiTrend®

Real Estate Agency Brand of the Year

  1. Real Living Real Estate
  2. Sotheby's International Realty
  3. Keller Williams
  4. Better Homes and Gardens Real Estate
  5. RE/MAX
Other Real Estate Agency brands in study ranked below category average (alphabetically): Berkshire Hathaway HomeServices Real Estate, Century 21 Real Estate, Coldwell Banker, ERA Real Estate, Prudential Real Estate

Super Regional Bank

2016 Harris Poll EquiTrend®

Super Regional Bank Brand of the Year

  1. Capital One
  2. Ally Bank
  3. Regions Bank
  4. PNC Bank
  5. BB&T Bank
Other Super Regional Bank brands in study ranked below category average (alphabetically): Citizens Bank, Fifth Third Bank, HSBC Bank, KeyBank, M&T Bank, Santander Bank, SunTrust Bank, U.S. Bank

Tax Preparation

2016 Harris Poll EquiTrend®

Tax Preparation Brand of the Year

  1. TurboTax
  2. TaxACT
Other Tax Preparation brands in study ranked below category average (alphabetically): H&R Block Tax Service, Jackson Hewitt Tax Service

Hotels

Economy Hotel

2016 Harris Poll EquiTrend®

Economy Hotel Brand of the Year

  1. Microtel Inn & Suites
  2. Days Inn
  3. Red Roof Inn
Other Economy Hotel brands in study ranked below category average (alphabetically): Americas Best Value Inn, EconoLodge, Motel 6, Rodeway Inn, Super 8

Extended Stay Hotel

2016 Harris Poll EquiTrend®

Extended Stay Hotel Brand of the Year

  1. Homewood Suites by Hilton
  2. Candlewood Suites
Other Extended Stay Hotel brands in study ranked below category average (alphabetically): Extended Stay America, MainStay Suites, Residence Inn

Full Service Hotel

2016 Harris Poll EquiTrend®

Full Service Hotel Brand of the Year

  1. Hilton Hotels & Resorts
  2. Marriott Hotels
  3. Courtyard Marriott
  4. Hilton Garden Inn
  5. Hyatt Hotels and Resorts
  6. Embassy Suites
Other Full Service Hotel brands in study ranked below category average (alphabetically): Crowne Plaza Hotels & Resorts, Doubletree by Hilton, Hyatt Place Hotels, Kimpton Hotels, Radisson Hotels & Resorts, Renaissance Hotels, Sheraton Hotels & Resorts, SpringHill Suites, Westin Hotels & Resorts, Wyndham Hotels and Resorts

Luxury Hotel

2016 Harris Poll EquiTrend®

Luxury Hotel Brand of the Year

  1. W Hotels and Resorts
  2. Four Seasons Hotels and Resorts
  3. Grand Hyatt
  4. The Ritz Carlton
Other Luxury Hotel brands in study ranked below category average (alphabetically): Conrad Hotels & Resorts, InterContinental Hotels & Resorts, Omni Hotels & Resorts, Park Hyatt, Waldorf Astoria Hotels & Resorts

Mid-Market Hotel

2016 Harris Poll EquiTrend®

Mid-Market Hotel Brand of the Year

  1. Hampton Inn & Suites
  2. Holiday Inn Express Hotels & Resorts
  3. Holiday Inn Hotels & Resorts
  4. Country Inns & Suites by Carlson
  5. Fairfield Inns and Suites
  6. Best Western Hotels
  7. Comfort Suites
Other Mid-Market Hotel brands in study ranked below category average (alphabetically): Clarion Hotels, Comfort Inn, Howard Johnson Hotels, LaQuinta Inns & Suites, Quality Inn & Suites, Ramada Hotels, Sleep Inn Hotels

Household Products

Cookware

2016 Harris Poll EquiTrend®

Cookware Brand of the Year

  1. KitchenAid Cookware
  2. Calphalon Cookware
  3. LeCreuset Cookware
  4. All-Clad Cookware
  5. Farberware Cookware
Other Cookware brands in study ranked below category average (alphabetically): Anolon Cookware, Circulon Cookware, Emerilware Cookware, Paula Deen Cookware, Rachael Ray Cookware, Teflon Cookware, T-fal Cookware, Wolfgang Puck Cookware

Delivered Gifts

2016 Harris Poll EquiTrend®

Delivered Gifts Brand of the Year

  1. Edible Arrangements
  2. Harry & David
Other Delivered Gifts brands in study ranked below category average (alphabetically): 1-800-Flowers, FTD Inc., Giftbaskets.com, Wine Country Gift Baskets

Greeting Card

2016 Harris Poll EquiTrend®

Greeting Card Brand of the Year

  1. Hallmark Greeting Cards
  2. Hallmark Signature Greeting Cards
  3. American Greetings Greeting Cards
  4. Papyrus Greeting Cards
  5. Hallmark Ink & Main Greeting Cards
  6. Shoebox Greeting Cards
Other Greeting Card brands in study ranked below category average (alphabetically): Carlton Greeting Cards, DaySpring Greeting Cards, Hallmark Mahogany Greeting Cards, Hallmark Studio Ink Greeting Cards, Hallmark Vida Greeting Cards, Just For You from American Greetings Cards, Recycled Paper Greetings Cards

Paint

2016 Harris Poll EquiTrend®

Paint Brand of the Year

  1. KILZ
  2. Behr
  3. Sherwin-Williams
  4. Benjamin Moore
Other Paint brands in study ranked below category average (alphabetically): Dutch Boy, Glidden Paint, Martha Stewart Living Paint, Olympic Paint, Pittsburgh Paints, Pratt & Lambert, Sears Easy Living Paint, Valspar

Power Tool

2016 Harris Poll EquiTrend®

Power Tool Brand of the Year

  1. Craftsman Tools
  2. DeWALT Tools
  3. Black & Decker Tools
Other Power Tool brands in study ranked below category average (alphabetically): Bosch Tools, Campbell Hausfeld Tools, Hilti Tools, Hitachi Tools, Makita Tools, Milwaukee Tools, PORTER-CABLE Tools, RIDGID Tools, Ryobi Tools, SKIL Tools

Vacuum Cleaner

2016 Harris Poll EquiTrend®

Vacuum Cleaner Brand of the Year

  1. Dyson Vacuum
  2. Hoover Vacuum
  3. Kenmore Vacuum
  4. Shark Vacuum
  5. Black & Decker Vacuum
  6. Bissell Vacuum
Other Vacuum Cleaner brands in study ranked below category average (alphabetically): Dirt Devil Vacuum, Electrolux Vacuum, Eureka Vacuum, LG Vacuum, Oreck Vacuum, Panasonic Vacuum

Window Covering

2016 Harris Poll EquiTrend®

Window Covering Brand of the Year

  1. Hunter Douglas Blinds & Shades
  2. Levolor Blinds & Shades
Other Window Covering brands in study ranked below category average (alphabetically): Kirsch Blinds & Shades

Media

Factual Entertainment TV

2016 Harris Poll EquiTrend®

Factual Entertainment TV Brand of the Year

  1. History Channel
  2. Discovery Channel
  3. Food Network Television Network
  4. National Geographic Channel
  5. ID (Investigation Discovery) Television Network
  6. HGTV Television Network (Home & Garden Television)
  7. Travel Channel
  8. Discovery Life Channel
  9. Nat Geo WILD Television Network
Other Factual Entertainment TV brands in study ranked below category average (alphabetically): American Heroes Channel, Animal Planet Television Network, Crime & Investigation Television Network, Destination America Television Network, Discovery (en Espanol) Television Network, Discovery Fit & Health Television Network, H2 Television Network, Military History Channel, Science Television Network, TLC Television Network, truTV Television Network, Velocity Television Network

General Entertainment TV

2016 Harris Poll EquiTrend®

General Entertainment TV Brand of the Year

  1. AMC Television Network (American Movie Classics)
  2. FX Television Network
  3. A&E Television Network
  4. TBS Television Network
  5. ABC Family Television Network
  6. TNT Television Network (Turner Network Television)
  7. USA Television Network
  8. BBC America Television Network
  9. Comedy Central Television Network
  10. Hallmark Channel
  11. Syfy Television Network
  12. TV Land Television Network
  13. LMN Television Network (Lifetime Movie Network)
  14. Lifetime Television Network
  15. IFC (Independent Film Channel)
Other General Entertainment TV brands in study ranked below category average (alphabetically): BET Television Network (Black Entertainment Television), Bravo Television Network, E! Entertainment Television Network, FYI Television Network, G4 Television Network, Logo Television Network, Nick at Nite Television Network, Oprah Winfrey Network (OWN), Oxygen Television Network, Spike Television Network, Sundance Channel, Univision Television Network, WE Television Network (Women's Entertainment)

Internet Radio Service

2016 Harris Poll EquiTrend®

Internet Radio Service Brand of the Year

  1. Pandora Internet Radio
  2. iTunes
  3. SiriusXM Satellite Radio
  4. Amazon Music with Prime Music
Other Internet Radio Service brands in study ranked below category average (alphabetically): Apple Music, iHeartRadio, NPR Music, Slacker Radio, Spotify Radio, TuneIn

Kids' TV

2016 Harris Poll EquiTrend®

Kids' TV Brand of the Year

  1. Discovery Family Channel
  2. PBS KIDS Television Network
  3. Disney XD Television Network
  4. Disney Channel
  5. Sprout Network (formerly PBS Kids Sprout)
  6. Cartoon Network
Other Kids' TV brands in study ranked below category average (alphabetically): Boomerang Television Network, Disney Junior Television Network, Nick Jr. Television Network, Nickelodeon Television Network, Nicktoons Television Network, TeenNick Television Network

Music TV

2016 Harris Poll EquiTrend®

Music TV Brand of the Year

  1. Great American Country (GAC)
  2. Fuse Television Network
  3. CMT Network (Country Music Television)
  4. VH1 Television Network
Other Music TV brands in study ranked below category average (alphabetically): MTV Television Network

News Service

2016 Harris Poll EquiTrend®

News Service Brand of the Year

  1. Google News
  2. National Public Radio (NPR)
  3. Yahoo! News
  4. BBC News
  5. Reuters
  6. Associated Press (AP)
  7. CNN Online
  8. United Press International (UPI)
Other News Service brands in study ranked below category average (alphabetically): Al Jazeera America, Bloomberg Businessweek, Fox News Online, Los Angeles Times, MSNBC Online, New York Times, The Huffington Post, The Wall Street Journal, The Washington Post, USA TODAY

Pay Cable TV Network

2016 Harris Poll EquiTrend®

Pay Cable TV Network Brand of the Year

  1. HBO Television Network
Other Pay Cable TV Network brands in study ranked below category average (alphabetically): Cinemax Television Network, Showtime Television Network, Starz Television Network

Social Networking Site

2016 Harris Poll EquiTrend®

Social Networking Site Brand of the Year

  1. YouTube
  2. Pinterest
  3. OpenTable.com
  4. Facebook
  5. Google+
  6. Groupon
  7. Instagram
Other Social Networking Site brands in study ranked below category average (alphabetically): Flickr, Foursquare, GrubHub, KIK Messenger, LinkedIn, LivingSocial, Reddit, Snapchat, Tumblr, Twitter, Vine, yp.com (Yellow Pages)

Sports TV

2016 Harris Poll EquiTrend®

Sports TV Brand of the Year

  1. ESPN Television Network
  2. NBC Sports Television Network
  3. Fox Sports News Channel
  4. NFL Television Network
  5. CBS Sports Television Network
  6. Fox Sports 1
  7. Yes Television Network
  8. NFL Red Zone Television Network
Other Sports TV brands in study ranked below category average (alphabetically): FUEL Television Network, MLB Television Network, NBA Television Network, NHL Television Network, Tennis Television Network, The Golf Channel Television Network

TV Network

2016 Harris Poll EquiTrend®

TV Network Brand of the Year

  1. ABC Television Network / CBS Television Network (tied)
  2. PBS Television Network (Public Broadcasting Service)
Other TV Network brands in study ranked below category average (alphabetically): Fox Television Network, NBC Television Network, The CW Television Network

TV News

2016 Harris Poll EquiTrend®

TV News Brand of the Year

  1. The Weather Channel
Other TV News brands in study ranked below category average (alphabetically): CNBC Television Network, CNN Television Network, Fox News Channel, MSNBC News Channel, POP (formerly TV Guide Network)

TV Service Providers

2016 Harris Poll EquiTrend®

TV Service Providers Brand of the Year

  1. Google Fiber
  2. Advanced TV
  3. Verizon FiOS
  4. XFINITY by Comcast
  5. Optimum
  6. AT&T U-verse
  7. Charter Spectrum
Other TV Service Providers brands in study ranked below category average (alphabetically): Cox Communications, DirecTV, Dish, Time Warner Cable

Video Streaming Subscription

2016 Harris Poll EquiTrend®

Video Streaming Subscription Brand of the Year

  1. Netflix
  2. Amazon Prime Instant Video
  3. Twitch.tv
  4. HBO GO
  5. Hulu Plus
  6. Vevo
Other Video Streaming Subscription brands in study ranked below category average (alphabetically): CBS All Access, Crackle, Funny or Die, HBO NOW, MLB.TV, NFL Game Pass, Playstation Vue, Redbox Instant, Showtime (Subscription Streaming TV Service), Sling TV, The Blaze, WWE Network, You Tube Red

Non-Profits

Animal Welfare Non-Profit

2016 Harris Poll EquiTrend®

Animal Welfare Non-Profit Brand of the Year

  1. Best Friends Animal Society
  2. American Society for the Prevention of Cruelty to Animals (ASPCA)
  3. The Humane Society of the United States
  4. PetSmart Charities
  5. PETCO Foundation
Other Animal Welfare Non-Profit brands in study ranked below category average (alphabetically): People for the Ethical Treatment of Animals (PETA)

Disability Non-Profit

2016 Harris Poll EquiTrend®

Disability Non-Profit Brand of the Year

  1. Special Olympics
  2. Goodwill
  3. Autism Speaks
  4. National Autism Association
  5. March of Dimes
Other Disability Non-Profit brands in study ranked below category average (alphabetically): Autism Society of America, Easter Seals, National Down Syndrome Congress, National Down Syndrome Society, The American Association of People with Disabilities (AAPD), United Cerebral Palsy (UCP)

Disabled Veterans Association

2016 Harris Poll EquiTrend®

Disabled Veterans Association Brand of the Year

  1. Wounded Warrior Project
Other Disabled Veterans Association brands in study ranked below category average (alphabetically): Disabled American Veterans (DAV), Paralyzed Veterans of America

Environmental Non-Profit

2016 Harris Poll EquiTrend®

Environmental Non-Profit Brand of the Year

  1. Wildlife Conservation Society
  2. The Nature Conservancy
  3. World Wildlife Fund (WWF)
  4. National Wildlife Federation
  5. Natural Resources Defense Council (NRDC)
Other Environmental Non-Profit brands in study ranked below category average (alphabetically): Audubon, Environmental Defense Fund (EDF), Greenpeace USA, Sierra Club

Health Non-Profit

2016 Harris Poll EquiTrend®

Health Non-Profit Brand of the Year

  1. St. Jude Children's Research Hospital
  2. Shriners Hospitals for Children
  3. Make-A-Wish
  4. The Jimmy Fund
  5. American Cancer Society
  6. American Heart Association/American Stroke Association
  7. American Heart Association
  8. Stand Up To Cancer (SU2C)
  9. Children's Miracle Network
  10. Susan G Komen for the Cure
  11. American Diabetes Association
  12. The Breast Cancer Research Foundation
  13. Juvenile Diabetes Research Foundation International (JDRF)
Other Health Non-Profit brands in study ranked below category average (alphabetically): Alzheimer's Association, American Lung Association, American Stroke Association, Arthritis Foundation, Asthma and Allergy Foundation of America (AAFA), Avon Foundation for Women, Cystic Fibrosis Foundation, Leukemia & Lymphoma Society (LLS), LIVESTRONG, Michael J. Fox Foundation, Muscular Dystrophy Association (MDA), National Kidney Foundation, National Multiple Sclerosis Society, National Stroke Association, Planned Parenthood, World Health Organization (WHO)

International Aid Non-Profit

2016 Harris Poll EquiTrend®

International Aid Non-Profit Brand of the Year

  1. Food For The Poor
  2. ChildFund International
  3. Bill and Melinda Gates Foundation
  4. Doctors Without Borders/Medecins Sans Frontieres (MSF)
  5. Partners in Health
  6. Heifer International
  7. Save the Children
  8. Catholic Relief Services
  9. Free the Children
  10. Oxfam America
Other International Aid Non-Profit brands in study ranked below category average (alphabetically): Amnesty International, CARE, Clinton Foundation/Clinton Health Access Initiative, Ford Foundation, The Rockefeller Foundation, The World Bank, UNICEF, USAID, World Vision

Social Services Non-Profit

2016 Harris Poll EquiTrend®

Social Services Non-Profit Brand of the Year

  1. Habitat for Humanity
  2. Ronald McDonald House Charities
  3. American Red Cross
  4. The Salvation Army
  5. Feeding America
Other Social Services Non-Profit brands in study ranked below category average (alphabetically): AARP Foundation, Catholic Charities USA, Children's Defense Fund (CDF), Dave Thomas Foundation, Feed The Children, United Way, USO (United Services Organization), VFW - Veterans Of Foreign Wars, Volunteers of America

Youth Non-Profit

2016 Harris Poll EquiTrend®

Youth Non-Profit Brand of the Year

  1. Girl Scouts of the USA
  2. The Y-YMCA
  3. Boys & Girls Clubs of America
  4. Reading Is Fundamental (RIF)
Other Youth Non-Profit brands in study ranked below category average (alphabetically): 4-H, Big Brothers Big Sisters, Boy Scouts of America, Junior Achievement

Online Organizations

Health Information Website

2016 Harris Poll EquiTrend®

Health Information Website Brand of the Year

  1. WebMD
  2. MayoClinic.org
Other Health Information Website brands in study ranked below category average (alphabetically): CNN Health, Drugs.com, Lifescript.com, MSN Health, NIH.gov (National Institute of Health), Yahoo! Health

Online Auto Shopping

2016 Harris Poll EquiTrend®

Online Auto Shopping Brand of the Year

  1. Kelley Blue Book (KBB.com)
  2. Edmunds.com
Other Online Auto Shopping brands in study ranked below category average (alphabetically): AutoTrader.com, Cars.com, eBay Motors, TRUECar.com

Online Computer Retailer

2016 Harris Poll EquiTrend®

Online Computer Retailer Brand of the Year

  1. Apple.com Online Electronics Retailer
  2. BestBuy.com Online Electronics Retailer
  3. Microsoft.com Online Electronics Retailer
  4. Newegg.com Online Electronics Retailer
Other Online Computer Retailer brands in study ranked below category average (alphabetically): CDW.com (Computer Discount Warehouse) Online Electronics Retailer, Dell.com Online Electronics Retailer, HP.com Online Electronics Retailer, PCMall.com Online Electronics Retailer, Store.Sony.com Online Electronics Retailer, TigerDirect.com Online Electronics Retailer

Online Department Store

2016 Harris Poll EquiTrend®

Online Department Store Brand of the Year

  1. Kohls.com Online Department Store
  2. Macys.com Online Department Store
  3. JCP.com (JC Penney) Online Department Store
Other Online Department Store brands in study ranked below category average (alphabetically): NeimanMarcus.com Online Department Store, Nordstrom.com Online Department Store, Sears.com Online Department Store

Online Home Search

2016 Harris Poll EquiTrend®

Online Home Search Brand of the Year

  1. Zillow.com
Other Online Home Search brands in study ranked below category average (alphabetically): HomeFinder.com, Homes.com, Realtor.com, Trulia.com

Online Job Search

2016 Harris Poll EquiTrend®

Online Job Search Brand of the Year

  1. Indeed.com
  2. USAJobs.com
  3. Snagajob.com
Other Online Job Search brands in study ranked below category average (alphabetically): CareerBuilder.com, Glassdoor, Monster.com, SimplyHired.com

Online Travel Service

2016 Harris Poll EquiTrend®

Online Travel Service Brand of the Year

  1. Expedia.com
  2. Orbitz.com
  3. priceline.com
  4. KAYAK.com
  5. Hotels.com
Other Online Travel Service brands in study ranked below category average (alphabetically): Travelocity.com, Trivago

Other Products

Moving Truck

2016 Harris Poll EquiTrend®

Moving Truck Brand of the Year

  1. U-Haul Moving Truck Rental
Other Moving Truck brands in study ranked below category average (alphabetically): Budget Moving Truck Rental, Penske Moving Truck Rental, Ryder Moving Truck Rental

Package Delivery

2016 Harris Poll EquiTrend®

Package Delivery Brand of the Year

  1. UPS (United Parcel Service)
Other Package Delivery brands in study ranked below category average (alphabetically): FedEx, United States Postal Service (USPS) - Shipping Services

Restaurants

Burger Restaurant

2016 Harris Poll EquiTrend®

Burger Restaurant Brand of the Year

  1. In-N-Out Burger
  2. Five Guys Burgers and Fries
  3. Culver's
  4. Wendy's
  5. Sonic America's Drive-In
  6. Whataburger
  7. Steak 'n Shake
Other Burger Restaurant brands in study ranked below category average (alphabetically): Burger King, Carl's Jr., Checkers/Rally's, DQ Grill & Chill, Hardee's, Jack in the Box, McDonald's, White Castle

Casual Dining Restaurant

2016 Harris Poll EquiTrend®

Casual Dining Restaurant Brand of the Year

  1. IHOP (International House of Pancakes)
  2. Outback Steakhouse
  3. LongHorn Steakhouse
  4. Red Lobster Seafood Restaurants
  5. Bonefish Grill
  6. Applebee's
  7. Chili's Grill & Bar
  8. Buffalo Wild Wings
Other Casual Dining Restaurant brands in study ranked below category average (alphabetically): Bahama Breeze, Denny's, Ruby Tuesday, Shoney's, TGI Fridays

Chicken Restaurant

2016 Harris Poll EquiTrend®

Chicken Restaurant Brand of the Year

  1. Chick-fil-A
  2. Zaxby's
  3. Popeyes
Other Chicken Restaurant brands in study ranked below category average (alphabetically): Bojangles', Boston Market, Church's Chicken, El Pollo Loco, KFC Restaurants (Kentucky Fried Chicken)

Coffee & Quick Service Restaurant

2016 Harris Poll EquiTrend®

Coffee & Quick Service Restaurant Brand of the Year

  1. Dunkin' Donuts Stores
  2. Krispy Kreme
  3. Starbucks Coffee Shops
  4. Einstein Bros Bagels
Other Coffee & Quick Service Restaurant brands in study ranked below category average (alphabetically): Bruegger's Bagels, Caribou Coffee Shops, McCafe, Seattle's Best Coffee Shops, Tim Hortons

Fast Casual Mexican Restaurant

2016 Harris Poll EquiTrend®

Fast Casual Mexican Restaurant Brand of the Year

  1. Moe's Southwest Grill
  2. Taco Bell
  3. Qdoba Mexican Grill
  4. Baja Fresh Mexican Grill
Other Fast Casual Mexican Restaurant brands in study ranked below category average (alphabetically): Chipotle Mexican Grill, Del Taco

Italian Dining Restaurant

2016 Harris Poll EquiTrend®

Italian Dining Restaurant Brand of the Year

  1. Olive Garden Italian Restaurants
  2. Maggiano's Little Italy Restaurant
Other Italian Dining Restaurant brands in study ranked below category average (alphabetically): Carrabba's Italian Grill, Romano's Macaroni Grill and Italian Restaurant

Pizza Chain

2016 Harris Poll EquiTrend®

Pizza Chain Brand of the Year

  1. Pizza Hut
  2. Papa John's Pizza
  3. Domino's Pizza
Other Pizza Chain brands in study ranked below category average (alphabetically): CiCi's Pizza, Little Caesars Pizza

Sandwich Shop

2016 Harris Poll EquiTrend®

Sandwich Shop Brand of the Year

  1. Subway
  2. Panera Bread
Other Sandwich Shop brands in study ranked below category average (alphabetically): Arby's, Blimpie, Jimmy John's, Quiznos

Retail

Department Store

2016 Harris Poll EquiTrend®

Department Store Brand of the Year

  1. Macy's Department Stores
  2. Kohl's Department Stores
  3. JCPenney Department Stores
Other Department Store brands in study ranked below category average (alphabetically): Belk Department Stores, Dillard's Department Stores, Sears Department Stores

Discount Shoes Store

2016 Harris Poll EquiTrend®

Discount Shoes Store Brand of the Year

  1. DSW Shoes
  2. Famous Footwear
Other Discount Shoes Store brands in study ranked below category average (alphabetically): Payless ShoeSource

Electronics Store

2016 Harris Poll EquiTrend®

Electronics Store Brand of the Year

  1. Best Buy Stores
  2. Apple Store
Other Electronics Store brands in study ranked below category average (alphabetically): B&H Photo Video, Brookstone Retail Stores, Game Stop Retail Store, h.h. gregg appliances & electronics, Microsoft Store, Radio Shack

Hardware & Home Store

2016 Harris Poll EquiTrend®

Hardware & Home Store Brand of the Year

  1. The Home Depot
  2. Lowe's Home Improvement Warehouses
Other Hardware & Home Store brands in study ranked below category average (alphabetically): Ace Hardware, Menards, True Value

Luxury Department Store

2016 Harris Poll EquiTrend®

Luxury Department Store Brand of the Year

  1. Nordstrom Department Store
Other Luxury Department Store brands in study ranked below category average (alphabetically): Bloomingdale's Department Store, Lord & Taylor Department Store, Neiman Marcus Department Store, Saks 5th Avenue Department Store

Off-Price Retailer

2016 Harris Poll EquiTrend®

Off-Price Retailer Brand of the Year

  1. TJ Maxx Stores
  2. Marshalls Stores
Other Off-Price Retailer brands in study ranked below category average (alphabetically): Burlington Coat Factory, Ross Dress For Less

Sporting Goods Store

2016 Harris Poll EquiTrend®

Sporting Goods Store Brand of the Year

  1. Cabela's
  2. DICK'S Sporting Goods
  3. Finish Line Sporting Goods
  4. REI
  5. Sports Authority
  6. Bass Pro Shops
Other Sporting Goods Store brands in study ranked below category average (alphabetically): Champs Sports, Dunham's Sports, Eastern Mountain Sports, Foot Locker, Gander Mountain, Lady Foot Locker, MC Sports, Modell's Sporting Goods

Sports

Sports League

2016 Harris Poll EquiTrend®

Sports League Brand of the Year

  1. NFL (National Football League)
  2. NCAA Football (college football)
  3. MLB (Major League Baseball)
  4. NBA (National Basketball Association)
  5. Premier League Soccer
Other Sports League brands in study ranked below category average (alphabetically): Formula 1 Racing, MLS (Major League Soccer), NASCAR (auto racing), NCAA Basketball (college basketball), NHL (National Hockey League), PGA TOUR (Professional Golfers Association), UFC (Ultimate Fighting Championship), WWE (World Wrestling Entertainment)

Telecommunications

Mobile Network

2016 Harris Poll EquiTrend®

Mobile Network Brand of the Year

  1. Verizon Mobile Network
  2. AT&T Mobile Network
Other Mobile Network brands in study ranked below category average (alphabetically): Cricket Wireless, Sprint Mobile Network, T-Mobile Mobile Network, Virgin Mobile Network

Mobile Operating System

2016 Harris Poll EquiTrend®

Mobile Operating System Brand of the Year

  1. Apple iOS
  2. Android
Other Mobile Operating System brands in study ranked below category average (alphabetically): Blackberry Mobile Operating System, Windows 10 Mobile

Smartphones

2016 Harris Poll EquiTrend®

Smartphones Brand of the Year

  1. Apple iPhone Series Smartphones
  2. Samsung Galaxy Series Smartphones
  3. LG Smartphones
Other Smartphones brands in study ranked below category average (alphabetically): Blackberry Smartphones, Google Nexus Series Smartphones, HTC Smartphones, Microsoft Lumia Series Smartphones, Motorola Moto Series Smartphones, Nokia Lumia Series Smartphones, Sony Xperia Series Smartphones