2015 Harris Poll EquiTrend® Rankings

Using an academically vetted brand equity model with elements like familiarity, quality, and consideration, brands create powerful connections with consumers.

The stronger the brand, the greater the bond. The Harris Poll EquiTrend® study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.

The EquiTrend® study results disclosed on this page may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Poll. Products, brand names, and logos are trademarks or registered trademarks of their respective owners.

For more information on how you can license Harris Poll EquiTrend® and Brand of the Year designations and use them in your marketing efforts, please contact us.

EquiTrend® Categories

Years

Airlines

Full Service Airline

2015 Harris Poll EquiTrend®

Full Service Airline Brand of the Year

  1. Delta Airlines
  2. Alaska/Horizon Airlines
  3. Hawaiian Airlines
Other Full Service Airline brands in study ranked below category average (alphabetically): Air Canada, American Airlines, United Airlines, US Airways

Value Airline

2015 Harris Poll EquiTrend®

Value Airline Brand of the Year

  1. Southwest Airlines
  2. JetBlue Airways
Other Value Airline brands in study ranked below category average (alphabetically): Frontier Airlines, Spirit Airlines, Virgin America Airlines

Appliances

Major Appliance

2015 Harris Poll EquiTrend®

Major Appliance Brand of the Year

  1. Samsung Appliances
  2. KitchenAid Appliances
  3. LG Appliances
  4. Whirlpool Appliances
  5. GE Appliances
  6. Kenmore Appliances
  7. Bosch Appliances
  8. Viking Appliances
Other Major Appliance brands in study ranked below category average (alphabetically): Amana Appliances, Electrolux Appliances, Frigidaire Appliances, Haier Appliances, Jenn-Air Appliances, Maytag Appliances, Sub-Zero Appliances, Thermador Appliances, Wolf Appliances

Single Serve Coffee Maker

2015 Harris Poll EquiTrend®

Single Serve Coffee Maker Brand of the Year

  1. Keurig Single Serve Coffee Maker
  2. Nespresso Single Serve Coffee Maker
  3. Hamilton Beach Single Serve Coffee Maker
Other Single Serve Coffee Maker brands in study ranked below category average (alphabetically): Black & Decker Single Serve Coffee Maker, Breville Single Serve Coffee Maker, Bunn Single Serve Coffee Maker, Cuisinart Single Serve Coffee Maker, Mr. Coffee Single Serve Coffee Maker, Starbucks Verisimo Single Serve Coffee Maker, Tassimo Single Serve Coffee Maker

Small Kitchen Appliance

2015 Harris Poll EquiTrend®

Small Kitchen Appliance Brand of the Year

  1. KitchenAid Small Appliances
  2. Crock-Pot Small Appliances
  3. GE Small Appliances
  4. Black & Decker Small Appliances
  5. Cuisinart Small Appliances
Other Small Kitchen Appliance brands in study ranked below category average (alphabetically): Calphalon Small Appliances, Hamilton Beach Small Appliances, Oster Small Appliances, Proctor Silex Small Appliances, Rival Small Appliances, Sunbeam Small Appliances, Waring Small Appliances

Automotive

Auto Service Center

2015 Harris Poll EquiTrend®

Auto Service Center Brand of the Year

  1. Discount Tire
  2. Goodyear Tire and Service Network
  3. National Tire and Battery (NTB)
  4. Napa AutoCare Center
  5. Valvoline Instant Oil Change
  6. Mobil 1 Lube Express
  7. WalMart Tire & Lube Express
  8. Havoline Xpress Lube
Other Auto Service Center brands in study ranked below category average (alphabetically): AAMCO Transmission, Firestone Complete Auto Care, Grease Monkey Automotive Service Centers, Jiffy Lube Oil Change Centers, Meineke Car Care Center, Midas Auto Service Express, Pennzoil 10 Minute Oil Change Center, PepBoys Automotive Service Centers, Precision Tune Auto Care, Sears Automotive Centers

Full Line Automotive

2015 Harris Poll EquiTrend®

Full Line Automotive Brand of the Year

  1. Toyota Vehicles
  2. Honda Vehicles
  3. Chevrolet Vehicles
  4. Ford Vehicles
  5. Nissan Vehicles
  6. Subaru Vehicles
Other Full Line Automotive brands in study ranked below category average (alphabetically): Buick Vehicles, Chrysler Vehicles, Dodge Vehicles, Fiat Vehicles, Hyundai Vehicles, Kia Vehicles, Mazda Vehicles, MINI Cooper Vehicles, Mitsubishi Vehicles, Volkswagen Vehicles

Luxury Automotive

2015 Harris Poll EquiTrend®

Luxury Automotive Brand of the Year

  1. Mercedes-Benz Vehicles
  2. BMW Vehicles
  3. Lexus Vehicles
  4. Audi Vehicles
  5. Infiniti Vehicles
Other Luxury Automotive brands in study ranked below category average (alphabetically): Acura Vehicles, Cadillac Vehicles, Jaguar Vehicles, Land Rover Vehicles, Lincoln Vehicles, Porsche Vehicles, Tesla Vehicles, Volvo Vehicles

Motor Oil

2015 Harris Poll EquiTrend®

Motor Oil Brand of the Year

  1. Mobil 1 Motor Oil
  2. Valvoline Motor Oil
  3. Pennzoil Motor Oil
  4. Quaker State Motor Oil
  5. Rotella Motor Oil
Other Motor Oil brands in study ranked below category average (alphabetically): Castrol Motor Oil, Havoline Motor Oil, Mobil Motor Oil, Shell Motor Oil

Motorcycle

2015 Harris Poll EquiTrend®

Motorcycle Brand of the Year

  1. Harley-Davidson Motorcycles
  2. BMW Motorcycles
  3. Ducati Motorcycles
  4. Honda Motorcycles
Other Motorcycle brands in study ranked below category average (alphabetically): Kawasaki Motorcycles, Suzuki Motorcycles, Yamaha Motorcycles

Tires

2015 Harris Poll EquiTrend®

Tire Brand of the Year

  1. Michelin Tires
  2. Goodyear Tires
  3. Pirelli Tires
  4. Bridgestone Tires
  5. BFGoodrich Tires
Other Tires brands in study ranked below category average (alphabetically): Continental Tires, Cooper Tires, Dunlop Tires, Firestone Tires, General Tires, Hankook Tires, Kelly Tires, Kumho Tires, Uniroyal Tires, Yokohama Tires

Computers

Computer Manufacturer

2015 Harris Poll EquiTrend®

Computer Manufacturer Brand of the Year

  1. Hewlett-Packard (HP) Computers
  2. Apple Computers
  3. Dell Computers
  4. Microsoft Surface Pro Series Computer
  5. Samsung Computers
  6. Asus Computers
  7. Sony Computers
Other Computer Manufacturer brands in study ranked below category average (alphabetically): Acer Computers, Fujitsu Computers, Gateway Computers, Google Chromebook Computer, Lenovo Computers, Panasonic Computers, Toshiba Computers

Printing & Imaging

2015 Harris Poll EquiTrend®

Printing & Imaging Brand of the Year

  1. HP Printing & Imaging
  2. Canon Printing & Imaging
  3. Kodak Printing & Imaging
Other Printing & Imaging brands in study ranked below category average (alphabetically): Brother Printing and Imaging, Dell Printing & Imaging, Epson Printing & Imaging, Konica Minolta Printing & Imaging, Kyocera Mita Printing & Imaging, Lexmark Printing & Imaging, Panasonic Printing & Imaging, Ricoh Printing & Imaging, Samsung Printing & Imaging, Sharp Printing & Imaging, Toshiba Printing & Imaging, Xerox Printing & Imaging

Tablet Computer

2015 Harris Poll EquiTrend®

Tablet Computer Brand of the Year

  1. Apple iPad Series Tablet
  2. Samsung Galaxy Series Tablet
  3. Kindle Fire Series Tablet
Other Tablet Computer brands in study ranked below category average (alphabetically): Asus Transformer Pad Series Tablet, Google Nexus Series Tablet, Microsoft Surface Tablet, Sony Xperia Series Tablet

Consumer Electronics

Car Audio

2015 Harris Poll EquiTrend®

Car Audio Brand of the Year

  1. Bose In-Vehicle Audio
  2. Alpine In-Vehicle Audio
  3. Harman Kardon In-Vehicle Audio
Other Car Audio brands in study ranked below category average (alphabetically): Bang and Olufsen In-Vehicle Audio, Beats In-Vehicle Audio, Boston Acoustics In-Vehicle Audio, Infinity In-Vehicle Audio, JBL In-Vehicle Audio, Panasonic In-Vehicle Audio, Pioneer In-Vehicle Audio, Sony In-Vehicle Audio

Consumer Electronics

2015 Harris Poll EquiTrend®

Consumer Electronics Brand of the Year

  1. Samsung Home Electronics
  2. Sony Home Electronics
  3. LG Home Electronics
  4. VIZIO Home Electronics
Other Consumer Electronics brands in study ranked below category average (alphabetically): Dynex Home Electronics, Hitachi Home Electronics, Insignia Home Electronics, JVC Home Electronics, Mitsubishi Home Electronics, Panasonic Home Electronics, Philips Home Electronics, Sanyo Home Electronics, Sharp Home Electronics, Toshiba Home Electronics

Digital Camera

2015 Harris Poll EquiTrend®

Digital Camera Brand of the Year

  1. Canon Digital Camera
  2. Nikon Digital Camera
  3. Sony Digital Camera
  4. Olympus Digital Camera
  5. Samsung Digital Camera
Other Digital Camera brands in study ranked below category average (alphabetically): Casio Digital Camera, FujiFilm Digital Camera, GoPro Digital Camera, Kodak Digital Camera, Panasonic Digital Camera, PENTAX Digital Camera, RICOH Digital Camera

Gaming Console

2015 Harris Poll EquiTrend®

Gaming Console Brand of the Year

  1. Sony PlayStation 4 (PS4)
  2. Nintendo Wii
  3. Sony PSP/PSP Vita
  4. Sony PlayStation 3 (PS3)
Other Gaming Console brands in study ranked below category average (alphabetically): Microsoft Xbox One, Nintendo 3DS/3DS XL, Wii U (from Nintendo)

Smartwatch

2015 Harris Poll EquiTrend®

Smartwatch Brand of the Year

  1. Samsung Galaxy Gear Smartwatch
Other Smartwatch brands in study ranked below category average (alphabetically): Android Wear Watch, Apple iWatch, Sony Smartwatch

Wearable Fitness Tech

2015 Harris Poll EquiTrend®

Wearable Fitness Tech Brand of the Year

  1. Fitbit Fitness Trackers
  2. Nike Fuelband Fitness Trackers
Other Wearable Fitness Tech brands in study ranked below category average (alphabetically): Adidas miCoach Fitness Watch, Jawbone Up Fitness Trackers

Cruise Lines

Cruise Line

2015 Harris Poll EquiTrend®

Cruise Line Brand of the Year

  1. Royal Caribbean International
  2. Norwegian Cruise Line
  3. Holland America Cruise Line
  4. Disney Cruise Line
  5. Carnival Cruise Lines
Other Cruise Line brands in study ranked below category average (alphabetically): Celebrity Cruises, Princess Cruises

Entertainment / Recreation

Movie Theater

2015 Harris Poll EquiTrend®

Movie Theater Brand of the Year

  1. Regal Cinemas
  2. AMC Theatres
Other Movie Theater brands in study ranked below category average (alphabetically): Carmike Cinemas, Cinemark Theatres, Showcase Cinemas

Video Game Series

2015 Harris Poll EquiTrend®

Video Game Series Brand of the Year

  1. Grand Theft Auto Video Games
  2. Tom Clancy Video Games
  3. Halo Video Games
  4. Need for Speed Video Games
  5. Super Mario Video Games
  6. Zelda Video Games
  7. Gran Turismo Video Games
  8. Final Fantasy Video Games
Other Video Game Series brands in study ranked below category average (alphabetically): Call of Duty Video Games, LEGO Video Games, Madden Football Video Games, Pokemon Video Games, The Sims Video Games, World of Warcraft Video Games

Financial Services / Insurance

Auto Insurance

2015 Harris Poll EquiTrend®

Auto Insurance Brand of the Year

  1. USAA Auto Insurance
  2. State Farm Auto Insurance
  3. AAA Auto Insurance
  4. GEICO Auto Insurance
  5. Allstate Auto Insurance
  6. Nationwide Auto Insurance
  7. American Family Auto Insurance
Other Auto Insurance brands in study ranked below category average (alphabetically): Esurance Auto Insurance, Farmers Auto Insurance, Liberty Mutual Auto Insurance, MetLife Auto Insurance, Progressive Auto Insurance, The General Auto Insurance, The Hartford Auto Insurance, Travelers Auto Insurance

Discount Brokerage

2015 Harris Poll EquiTrend®

Discount Brokerage Brand of the Year

  1. Fidelity Investments Financial Services
  2. Charles Schwab Financial Services
Other Discount Brokerage brands in study ranked below category average (alphabetically): E*TRADE, Scottrade, TD Ameritrade

Health Insurance

2015 Harris Poll EquiTrend®

Health Insurance Brand of the Year

  1. Blue Cross and Blue Shield
  2. Kaiser Permanente
  3. UnitedHealthcare
  4. Health Net
Other Health Insurance brands in study ranked below category average (alphabetically): Aetna, Amerigroup, Cigna, Coventry Health Care, Humana, WellPoint

Home Insurance

2015 Harris Poll EquiTrend®

Home Insurance Brand of the Year

  1. USAA Home Insurance
  2. State Farm Home Insurance
  3. AAA Home Insurance
  4. The Hartford Home Insurance
  5. Liberty Mutual Home Insurance
Other Home Insurance brands in study ranked below category average (alphabetically): Allstate Home Insurance, American Family Home Insurance, Farmers Home Insurance, GEICO Home Insurance, MetLife Home Insurance, Nationwide Home Insurance, Progressive Home Insurance, Travelers Home Insurance

Investment

2015 Harris Poll EquiTrend®

Investment Brand of the Year

  1. The Vanguard Group
  2. TIAA-CREF
  3. Franklin Templeton Investments
  4. Ameriprise Financial
  5. Raymond James
  6. UBS
Other Investment brands in study ranked below category average (alphabetically): Edward Jones, Merrill Lynch, Morgan Stanley, Principal Financial, Prudential Investments, ShareBuilder, T. Rowe Price Financial Services, Wells Fargo Advisors

Life Insurance

2015 Harris Poll EquiTrend®

Life Insurance Brand of the Year

  1. USAA Financial Services
  2. State Farm Life Insurance
  3. MetLife Insurance Company
  4. MassMutual Insurance
  5. Allstate Life Insurance
  6. Northwestern Mutual
Other Life Insurance brands in study ranked below category average (alphabetically): AAA Life Insurance, AIG Direct Life Insurance, American Family Life Insurance, Guardian Life Insurance, New York Life Insurance Company, Pacific Life Insurance, Prudential Life Insurance, Transamerica Life Insurance Company

National Bank

2015 Harris Poll EquiTrend®

National Bank Brand of the Year

  1. CHASE Bank
  2. Wells Fargo
Other National Bank brands in study ranked below category average (alphabetically): Bank of America, Citibank

Payment Card

2015 Harris Poll EquiTrend®

Payment Card Brand of the Year

  1. Visa
  2. MasterCard
Other Payment Card brands in study ranked below category average (alphabetically): American Express, Discover Card

Real Estate Agency

2015 Harris Poll EquiTrend®

Real Estate Agency Brand of the Year

  1. Better Homes and Gardens Real Estate
  2. Berkshire Hathaway HomeServices
  3. Keller Williams
Other Real Estate Agency brands in study ranked below category average (alphabetically): Century 21, Coldwell Banker, ERA Real Estate, Prudential Real Estate, RE/MAX, Sotheby's International Realty

Super Regional Bank

2015 Harris Poll EquiTrend®

Super Regional Bank Brand of the Year

  1. BB&T Bank
  2. Capital One
  3. PNC Bank
  4. Ally Bank
  5. Fifth Third Bank
  6. Santander Bank
Other Super Regional Bank brands in study ranked below category average (alphabetically): Citizens Bank, HSBC Bank, KeyBank, M&T Bank, Regions Bank, SunTrust Bank, U.S. Bank

Tax Preparation

2015 Harris Poll EquiTrend®

Tax Preparation Brand of the Year

  1. TurboTax
  2. TaxAct
Other Tax Preparation brands in study ranked below category average (alphabetically): H&R Block Tax Service, Jackson-Hewitt Tax Service

Hotels

Economy Hotel

2015 Harris Poll EquiTrend®

Economy Hotel Brand of the Year

  1. America's Best Value Inn
  2. Red Roof Inn
  3. EconoLodge
Other Economy Hotel brands in study ranked below category average (alphabetically): Motel 6, Rodeway Inn, Super 8

Extended Stay Hotel

2015 Harris Poll EquiTrend®

Extended Stay Hotel Brand of the Year

  1. Homewood Suites by Hilton
  2. Residence Inn
Other Extended Stay Hotel brands in study ranked below category average (alphabetically): Candlewood Suites, Extended Stay America, MainStay Suites

Full Service Hotel

2015 Harris Poll EquiTrend®

Full Service Hotel Brand of the Year

  1. Marriott Hotels
  2. Hyatt Hotels and Resorts
  3. Doubletree by Hilton
  4. Sheraton Hotels & Resorts
  5. Hilton Hotels & Resorts
  6. Courtyard Marriott
  7. Embassy Suites
  8. Westin Hotels & Resorts
Other Full Service Hotel brands in study ranked below category average (alphabetically): Crowne Plaza Hotels & Resorts, Hilton Garden Inn, Radisson Hotels & Resorts, Renaissance Hotels, SpringHill Suites, Wyndham Hotels and Resorts

Luxury Hotel

2015 Harris Poll EquiTrend®

Luxury Hotel Brand of the Year

  1. Four Seasons Hotels and Resorts
  2. Omni Hotels & Resorts
  3. The Ritz Carlton
  4. W Hotels and Resorts
  5. InterContinental Hotels & Resorts
Other Luxury Hotel brands in study ranked below category average (alphabetically): Conrad Hotels & Resorts, Waldorf Astoria Hotels & Resorts

Mid-Market Hotel

2015 Harris Poll EquiTrend®

Mid-Market Hotel Brand of the Year

  1. Hampton Inn & Suites
  2. Holiday Inn Hotels & Resorts
  3. Holiday Inn Express Hotels & Resorts
  4. Country Inns & Suites by Carlson
  5. Quality Inn & Suites
  6. Fairfield Inns and Suites
  7. Sleep Inn Hotels
  8. Comfort Suites
Other Mid-Market Hotel brands in study ranked below category average (alphabetically): Best Western Hotels, Clarion Hotels, Comfort Inn, Howard Johnson Hotels, LaQuinta Inns & Suites, Ramada Hotels

Household Products

Paint

2015 Harris Poll EquiTrend®

Paint Brand of the Year

  1. KILZ
  2. Behr
  3. Benjamin Moore
  4. Sherwin-Williams
Other Paint brands in study ranked below category average (alphabetically): Dutch Boy, Glidden Paint, Martha Stewart Living Paint, Olympic Paint, Pittsburgh Paints, Pratt & Lambert, Sears Easy Living Paint, Valspar

Power Tool

2015 Harris Poll EquiTrend®

Power Tool Brand of the Year

  1. Craftsman Tools
  2. DeWALT Tools
  3. Black & Decker Tools
  4. Milwaukee Tools
Other Power Tool brands in study ranked below category average (alphabetically): Bosch Tools, Campbell Hausfeld Tools, Hilti Tools, Hitachi Tools, Makita Tools, PORTER-CABLE Tools, RIDGID Tools, Ryobi Tools, SKIL Tools

Vacuum Cleaner

2015 Harris Poll EquiTrend®

Vacuum Cleaner Brand of the Year

  1. Dyson Vacuum
  2. Hoover Vacuum
  3. Shark Vacuum
  4. Eureka Vacuum
  5. Kenmore Vacuum
Other Vacuum Cleaner brands in study ranked below category average (alphabetically): Bissell Vacuum, Black & Decker Vacuum, Dirt Devil Vacuum, Electrolux Vacuum, LG Vacuum, Oreck Vacuum, Panasonic Vacuum

Window Covering

2015 Harris Poll EquiTrend®

Window Covering Brand of the Year

  1. Levolor Blinds & Shades
Other Window Covering brands in study ranked below category average (alphabetically): Hunter Douglas Blinds & Shades, Kirsch Blinds & Shades

Media

Factual Entertainment TV

2015 Harris Poll EquiTrend®

Factual Entertainment TV Brand of the Year

  1. History Channel
  2. National Geographic Channel
  3. ID (Investigation Discovery) Television Network
  4. Food Network Television Network
  5. H2 Television Network
  6. Nat Geo WILD Television Network
  7. Discovery Channel
  8. Discovery Life Channel
  9. American Heroes Channel
  10. HGTV Television Network (Home & Garden Television)
  11. Science Television Network
Other Factual Entertainment TV brands in study ranked below category average (alphabetically): Animal Planet Television Network, Bio Channel, Crime & Investigation Television Network, Destination America Television Network, Discovery (en Espanol) Television Network, Discovery Fit & Health Television Network, Military History Channel, TLC Television Network, Travel Channel, truTV Television Network, Velocity Television Network

General Entertainment TV

2015 Harris Poll EquiTrend®

General Entertainment TV Brand of the Year

  1. AMC Television Network (American Movie Classics)
  2. Comedy Central Television Network
  3. USA Television Network
  4. Hallmark Channel
  5. TNT Television Network (Turner Network Television)
  6. FX Television Network
  7. Syfy Television Network
  8. TBS Television Network
  9. TV Land Television Network
  10. ABC Family Television Network
  11. A&E Television Network
  12. BBC America Television Network
  13. Lifetime Television Network
  14. IFC (Independent Film Channel)

Other General Entertainment TV brands in study ranked below category average (alphabetically): BET Television Network (Black Entertainment Television), Bravo Television Network, E! Entertainment Television Network, FYI Television Network, G4 Television Network, LMN Television Network (Lifetime Movie Network), Logo Television Network, Nick at Nite Television Network, Oprah Winfrey Network (OWN), Oxygen Television Network, Spike Television Network, Sundance Channel, Univision Television Network, WE Television Network (Women's Entertainment)

Kids' TV

2015 Harris Poll EquiTrend®

Kids' TV Brand of the Year

  1. Sprout Network (formerly PBS Kids Sprout)
  2. Boomerang Television Network
  3. PBS KIDS Television Network
  4. Discovery Family Channel
  5. Nickelodeon Television Network
  6. Disney Channel
  7. Cartoon Network
Other Kids' TV brands in study ranked below category average (alphabetically): Disney Junior Television Network, Disney XD Television Network, Nick Jr. Television Network, Nicktoons Television Network, TeenNick Television Network

Music TV

2015 Harris Poll EquiTrend®

Music TV Brand of the Year

  1. CMT Network (Country Music Television)
  2. Great American Country (GAC)
  3. Fuse Television Network
Other Music TV brands in study ranked below category average (alphabetically): MTV Television Network, VH1 Television Network

News Service

2015 Harris Poll EquiTrend®

News Service Brand of the Year

  1. Google News
  2. BBC News
  3. National Public Radio (NPR)
  4. Yahoo! News
  5. Reuters
  6. USA TODAY
  7. Associated Press (AP)
  8. CNN Online
  9. The Wall Street Journal
Other News Service brands in study ranked below category average (alphabetically): Al Jazeera America, Bloomberg Businessweek, Fox News Online, Los Angeles Times, MSNBC Online, New York Times, The Huffington Post, The Washington Post, United Press International (UPI)

Pay Cable TV Network

2015 Harris Poll EquiTrend®

Pay Cable TV Network Brand of the Year

  1. HBO Television Network
  2. Showtime Television Network
Other Pay Cable TV Network brands in study ranked below category average (alphabetically): Cinemax Television Network, Starz Television Network

Sports TV

2015 Harris Poll EquiTrend®

Sports TV Brand of the Year

  1. ESPN Television Network
  2. NFL Television Network
  3. Fox Sports 1
  4. NFL Red Zone Television Network
  5. MLB Television Network
  6. NBC Sports Television Network
  7. CBS Sports Television Network
Other Sports TV brands in study ranked below category average (alphabetically): Fox Sports News Channel, FUEL Television Network, NBA Television Network, NHL Television Network, Tennis Television Network, The Golf Channel Television Network, Yes Television Network

TV Network

2015 Harris Poll EquiTrend®

TV Network Brand of the Year

  1. CBS Television Network
  2. ABC Television Network
  3. PBS Television Network (Public Broadcasting Service)
  4. NBC Television Network
Other TV Network brands in study ranked below category average (alphabetically): Fox Television Network, The CW Television Network

TV News

2015 Harris Poll EquiTrend®

TV News Brand of the Year

  1. The Weather Channel
Other TV News brands in study ranked below category average (alphabetically): CNBC Television Network, CNN Television Network, Fox News Channel, MSNBC News Channel, POP (formerly TV Guide Network)

TV Service Provider

2015 Harris Poll EquiTrend®

TV Service Provider Brand of the Year

  1. Verizon FiOS
  2. Advanced TV
  3. AT&T U-verse
  4. XFINITY by Comcast
  5. Charter Spectrum
  6. Optimum
Other TV Service Provider brands in study ranked below category average (alphabetically): DirecTV, Dish, Time Warner Cable

Non-Profits

Animal Welfare Non-Profit

2015 Harris Poll EquiTrend®

Animal Welfare Non-Profit Brand of the Year

  1. American Society for the Prevention of Cruelty to Animals (ASPCA)
  2. The Humane Society of the United States
  3. Best Friends Animal Society
  4. PetSmart Charities
  5. PETCO Foundation
Other Animal Welfare Non-Profit brands in study ranked below category average (alphabetically): People for the Ethical Treatment of Animals (PETA)

Disability Non-Profit

2015 Harris Poll EquiTrend®

Disability Non-Profit Brand of the Year

  1. Goodwill
  2. National Autism Association
  3. Special Olympics
  4. Autism Speaks
  5. The Arc
Other Disability Non-Profit brands in study ranked below category average (alphabetically): Autism Society of America, Easter Seals, March of Dimes, National Down Syndrome Congress, National Down Syndrome Society, The American Association of People with Disabilities (AAPD), United Cerebral Palsy (UCP)

Disabled Veterans Association

2015 Harris Poll EquiTrend®

Disabled Veterans Association Brand of the Year

  1. Paralyzed Veterans of America
  2. Wounded Warrior Project
Other Disabled Veterans Association brands in study ranked below category average (alphabetically): Disabled American Veterans (DAV)

Environmental Non-Profit

2015 Harris Poll EquiTrend®

Environmental Non-Profit Brand of the Year

  1. Natural Resources Defense Council (NRDC)
  2. Wildlife Conservation Society
  3. The Nature Conservancy
  4. World Wildlife Fund (WWF)
  5. National Wildlife Federation
Other Environmental Non-Profit brands in study ranked below category average (alphabetically): Audubon, Environmental Defense Fund (EDF), Greenpeace USA, Sierra Club

Health Non-Profit

2015 Harris Poll EquiTrend®

Health Non-Profit Brand of the Year

  1. St. Jude Children's Research Hospital
  2. Make-A-Wish
  3. National Stroke Association
  4. Shriners Hospitals for Children
  5. The Breast Cancer Research Foundation
  6. American Stroke Association
  7. Children's Miracle Network
  8. American Heart Association
  9. Stand Up To Cancer (SU2C)
  10. National Kidney Foundation
  11. American Cancer Society
  12. Cystic Fibrosis Foundation
  13. American Diabetes Association
  14. Leukemia & Lymphoma Society (LLS)
  15. The Jimmy Fund
Other Health Non-Profit brands in study ranked below category average (alphabetically): Alzheimer's Association, American Lung Association, Arthritis Foundation, Asthma and Allergy Foundation of America (AAFA), Avon Foundation for Women, Juvenile Diabetes Research Foundation International (JDRF), LIVESTRONG, Michael J. Fox Foundation, Muscular Dystrophy Association (MDA), National Multiple Sclerosis Society, Planned Parenthood, Susan G Komen for the Cure, World Health Organization (WHO)

International Aid Non-Profit

2015 Harris Poll EquiTrend®

International Aid Non-Profit Brand of the Year

  1. Doctors Without Borders/Medecins Sans Frontieres (MSF)
  2. Food For The Poor
  3. Free the Children
  4. Heifer International
  5. World Food Programme (WFP)
  6. Bill and Melinda Gates Foundation
  7. Smile Train
  8. Clinton Foundation/Clinton Health Access Initiative
  9. Catholic Relief Services
  10. World Vision
  11. Ford Foundation
Other International Aid Non-Profit brands in study ranked below category average (alphabetically): AmeriCares, Amnesty International, CARE, ChildFund International, International Medical Corps, Save the Children, The Rockefeller Foundation, The World Bank, UNICEF, USAID

Social Services Non-Profit

2015 Harris Poll EquiTrend®

Social Services Non-Profit Brand of the Year

  1. Habitat for Humanity
  2. American Red Cross
  3. Ronald McDonald House Charities
  4. Feeding America
  5. Dave Thomas Foundation
  6. USO (United Services Organization)
  7. The Salvation Army
  8. Children's Defense Fund (CDF)
Other Social Services Non-Profit brands in study ranked below category average (alphabetically): AARP Foundation, Catholic Charities USA, Feed The Children, United Way, Volunteers of America

Youth Non-Profit

2015 Harris Poll EquiTrend®

Youth Non-Profit Brand of the Year

  1. Girl Scouts of the USA
  2. Reading Is Fundamental (RIF)
  3. The Y-YMCA
Other Youth Non-Profit brands in study ranked below category average (alphabetically): 4-H, Big Brothers Big Sisters, Boy Scouts of America, Boys & Girls Clubs of America, Junior Achievement

Online Organizations

E-Retailer

2015 Harris Poll EquiTrend®

E-Retailer Brand of the Year

  1. Amazon.com
  2. Ebay.com
Other E-Retailer brands in study ranked below category average (alphabetically): Alibaba.com, Craigslist.org, Frys.com, Gilt.com, HSN.com (Home Shopping Network), Overstock.com, QVC.com, ShopHQ.com, Zappos.com

Health Information Website

2015 Harris Poll EquiTrend®

Health Information Website Brand of the Year

  1. MayoClinic.org
  2. WebMD
Other Health Information Website brands in study ranked below category average (alphabetically): CNN Health, Drugs.com, Lifescript.com, MSN Health, NIH.gov (National Institute of Health), Yahoo! Health

Online Auto Shopping

2015 Harris Poll EquiTrend®

Online Auto Shopping Brand of the Year

  1. Kelley Blue Book (KBB.com)
  2. Edmunds.com
Other Online Auto Shopping brands in study ranked below category average (alphabetically): AutoTrader.com, Cars.com, eBay Motors, TRUECar.com

Online Computer Retailer

2015 Harris Poll EquiTrend®

Online Computer Retailer Brand of the Year

  1. BestBuy.com
  2. Newegg.com
  3. TigerDirect.com
  4. Apple Online Store
  5. Microsoft Online Store
Other Online Computer Retailer brands in study ranked below category average (alphabetically): CDW.com (Computer Discount Warehouse), Dell.com, HPShopping.com (Hewlett Packard), PCConnection.com, PCMall.com, Store.Sony.com

Online Department Store

2015 Harris Poll EquiTrend®

Online Department Store Brand of the Year

  1. Kohls.com
  2. Macys.com
  3. Nordstrom.com
  4. JCP.com (JC Penney)
Other Online Department Store brands in study ranked below category average (alphabetically): NeimanMarcus.com, Sears.com

Online Grocery

2015 Harris Poll EquiTrend®

Online Grocery Brand of the Year

  1. Amazon Prime Pantry
  2. AmazonFresh
  3. Walmart To Go
Other Online Grocery brands in study ranked below category average (alphabetically): FreshDirect, Google Express, Peapod, Shoprite.com

Online Home Search

2015 Harris Poll EquiTrend®

Online Home Search Brand of the Year

  1. Trulia.com
  2. Zillow.com
Other Online Home Search brands in study ranked below category average (alphabetically): HomeFinder.com, Homes.com, Realtor.com

Online Job Search

2015 Harris Poll EquiTrend®

Online Job Search Brand of the Year

  1. Indeed.com
  2. Glassdoor
  3. Snagajob.com
  4. USAJobs.com
Other Online Job Search brands in study ranked below category average (alphabetically): CareerBuilder.com, Monster.com, SimplyHired.com, TheLadders.com

Online Mass Merchandiser

2015 Harris Poll EquiTrend®

Online Mass Merchandiser Brand of the Year

  1. Target.com
  2. Costco.com
Other Online Mass Merchandiser brands in study ranked below category average (alphabetically): Walmart.com

Online Office Supply Retailer

2015 Harris Poll EquiTrend®

Online Office Supply Retailer Brand of the Year

  1. Staples.com
Other Online Office Supply Retailer brands in study ranked below category average (alphabetically): OfficeDepot.com, OfficeMax.com

Online Travel Service

2015 Harris Poll EquiTrend®

Online Travel Service Brand of the Year

  1. Hotels.com
  2. Expedia.com
  3. Orbitz.com
Other Online Travel Service brands in study ranked below category average (alphabetically): KAYAK, priceline.com, Travelocity.com

Social Networking Site

2015 Harris Poll EquiTrend®

Social Networking Site Brand of the Year

  1. YouTube
  2. Facebook
  3. Pinterest
  4. Snapchat
  5. Google+
Other Social Networking Site brands in study ranked below category average (alphabetically): Flickr, Foursquare, Instagram, LinkedIn, Reddit, Tumblr, Twitter, Vine

Video Streaming Subscription

2015 Harris Poll EquiTrend®

Video Streaming Subscription Brand of the Year

  1. Netflix
Other Video Streaming Subscription brands in study ranked below category average (alphabetically): Amazon Prime Instant Video, Hulu Plus, Redbox Instant

Other Products

Gift Basket

2015 Harris Poll EquiTrend®

Gift Basket Brand of the Year

  1. Harry & David
  2. Edible Arrangements
  3. Giftbaskets.com
Other Gift Basket brands in study ranked below category average (alphabetically): 1-800-Flowers, FTD, Inc., Wine Country Gift Baskets

Greeting Card

2015 Harris Poll EquiTrend®

Greeting Card Brand of the Year

  1. Hallmark Greeting Cards
  2. American Greetings Greeting Cards
  3. Papyrus Greeting Cards
  4. Expressions from Hallmark Greeting Cards
Other Greeting Card brands in study ranked below category average (alphabetically): Carlton Greeting Cards, Connections from Hallmark Greeting Cards, DaySpring Greeting Cards, Hallmark Mahogany Greeting Cards, Hallmark Sinceramente Greeting Cards, Just For You from American Greetings Cards, Recycled Paper Greetings Cards, Shoebox Greeting Cards

Moving Truck

2015 Harris Poll EquiTrend®

Moving Truck Brand of the Year

  1. U-Haul Moving Truck Rental
Other Moving Truck brands in study ranked below category average (alphabetically): Budget Moving Truck Rental, Penske Moving Truck Rental, Ryder Moving Truck Rental

Package Delivery

2015 Harris Poll EquiTrend®

Package Delivery Brand of the Year

  1. UPS (United Parcel Service)
  2. United States Postal Service (USPS) - Shipping Services
Other Package Delivery brands in study ranked below category average (alphabetically): FedEx

Restaurants

Burger Restaurant

2015 Harris Poll EquiTrend®

Burger Restaurant Brand of the Year

  1. In-N-Out Burger
  2. Five Guys Burgers and Fries
  3. Culver's
  4. Wendy's
  5. Steak 'n Shake
  6. Sonic America's Drive-In
  7. Burger King
  8. McDonald's
  9. DQ Grill & Chill
Other Burger Restaurant brands in study ranked below category average (alphabetically): Carl's Jr., Checkers/Rally's, Hardee's, Jack in the Box, Whataburger, White Castle

Casual Dining Restaurant

2015 Harris Poll EquiTrend®

Casual Dining Restaurant Brand of the Year

  1. Outback Steakhouse
  2. IHOP (International House of Pancakes)
  3. LongHorn Steakhouse
  4. Applebee's
  5. Chili's Grill & Bar
  6. Buffalo Wild Wings
  7. Red Lobster Seafood Restaurants
Other Casual Dining Restaurant brands in study ranked below category average (alphabetically): Bahama Breeze, Bonefish Grill, Denny's, Ruby Tuesday, Shoney's, TGI Fridays

Chicken Restaurant

2015 Harris Poll EquiTrend®

Chicken Restaurant Brand of the Year

  1. Chick-fil-A
  2. Zaxby's
Other Chicken Restaurant brands in study ranked below category average (alphabetically): Bojangles', Boston Market, Church's Chicken, El Pollo Loco, KFC Restaurants (Kentucky Fried Chicken), Popeyes

Coffee & Quick Service Restaurant

2015 Harris Poll EquiTrend®

Coffee & Quick Service Restaurant Brand of the Year

  1. Krispy Kreme
  2. Starbucks Coffee Shops
  3. Einstein Bros Bagels
  4. Dunkin' Donuts Stores
Other Coffee & Quick Service Restaurant brands in study ranked below category average (alphabetically): Bruegger's Bagels, Caribou Coffee Shops, McCafe, Seattle's Best Coffee Shops, Tim Hortons

Fast Casual Mexican Restaurant

2015 Harris Poll EquiTrend®

Fast Casual Mexican Restaurant Brand of the Year

  1. Chipotle Mexican Grill
  2. Qdoba Mexican Grill
Other Fast Casual Mexican Restaurant brands in study ranked below category average (alphabetically): Baja Fresh Mexican Grill, Del Taco, Moe's Southwest Grill, Taco Bell

Italian Dining Restaurant

2015 Harris Poll EquiTrend®

Italian Dining Restaurant Brand of the Year

  1. Carrabba's Italian Grill
  2. Olive Garden Italian Restaurants
  3. Maggiano's Little Italy Restaurant
Other Italian Dining Restaurant brands in study ranked below category average (alphabetically): Romano's Macaroni Grill and Italian Restaurant

Pizza Chain

2015 Harris Poll EquiTrend®

Pizza Chain Brand of the Year

  1. Pizza Hut
  2. Papa John's Pizza
Other Pizza Chain brands in study ranked below category average (alphabetically): CiCi's Pizza, Domino's Pizza, Little Caesars Pizza

Sandwich Shop

2015 Harris Poll EquiTrend®

Sandwich Shop Brand of the Year

  1. Subway
  2. Panera Bread
Other Sandwich Shop brands in study ranked below category average (alphabetically): Arby's, Blimpie, Jimmy John's, Quiznos

Retail

Convenience Store

2015 Harris Poll EquiTrend®

Convenience Store Brand of the Year

  1. Sheetz Convenience Store
  2. QuikTrip Convenience Store
  3. Wawa Convenience Store
  4. 7-Eleven Convenience Store
  5. ARCO ampm Convenience Store
Other Convenience Store brands in study ranked below category average (alphabetically): APlus Convenience Store at Sunoco, BP Convenience Store, Chevron Food Mart, Circle K Convenience Store, Shell Convenience Store, Speedway Convenience Store

Department Store

2015 Harris Poll EquiTrend®

Department Store Brand of the Year

  1. Kohl's Department Store
  2. Macy's Department Stores
Other Department Store brands in study ranked below category average (alphabetically): Belk Department Stores, Dillard's Department Stores, JCPenney Department Stores, Sears Department Stores

Discount Shoes Store

2015 Harris Poll EquiTrend®

Discount Shoes Store Brand of the Year

  1. DSW Shoes
Other Discount Shoes Store brands in study ranked below category average (alphabetically): Famous Footwear, Payless ShoeSource

Gasoline

2015 Harris Poll EquiTrend®

Gasoline Brand of the Year

  1. Shell Gasoline
  2. Costco Gasoline
  3. Murphy Gasoline (Walmart)
  4. Valero Gasoline
  5. BJ's Gasoline
  6. Chevron Gasoline
  7. Hess Gasoline
  8. ARCO Gasoline
  9. Speedway Gasoline
  10. Texaco Gasoline
Other Gasoline brands in study ranked below category average (alphabetically): BP Gasoline, CITGO Gasoline, Conoco / Phillips 66 / 76 Gasoline, ExxonMobil Gasoline, Gulf Oil Gasoline, Marathon Gasoline, Sam's Club Gasoline, Sunoco Gasoline

Grocery Store - Midwest Region

2015 Harris Poll EquiTrend®

Midwest Region Grocery Store Brand of the Year

  1. Hy-Vee
  2. Meijer
  3. Mariano's
  4. Trader Joe's
  5. Kroger
  6. Costco (Groceries)
  7. Whole Foods Market
  8. Giant Eagle
Other Midwest Region Grocery Store brands in study ranked below category average (alphabetically): Aldi. Jewel & Jewel-Osco, Pick 'n Save, Piggly Wiggly, Sam's Club (Groceries), Target (Groceries), Walmart (Groceries)

Grocery Store - Northeast Region

2015 Harris Poll EquiTrend®

Northeast Region Grocery Store Brand of the Year

  1. Wegmans
  2. Trader Joe's
  3. Whole Foods Market
  4. ShopRite
  5. Stop & Shop
  6. Hannaford Bros.
  7. Costco (Groceries)
  8. Target (Groceries)
  9. BJ's Wholesale Club (Groceries)
Other Northeast Region Grocery Store brands in study ranked below category average (alphabetically): A&P, Acme, Aldi, Giant Food Stores, Pathmark, Price Chopper, Sam's Club (Groceries), Shaws/Star Market, Tops Markets, Walmart (Groceries), Weis Markets

Grocery Store - South Region

2015 Harris Poll EquiTrend®

South Region Grocery Store Brand of the Year

  1. Publix
  2. Walmart (Groceries)
  3. Whole Foods Market
  4. H-E-B
  5. Kroger
  6. Trader Joe's
  7. Sam's Club (Groceries)
  8. Harris Teeter
  9. Costco (Groceries)
Other South Region Grocery Store brands in study ranked below category average (alphabetically): Albertsons, Aldi, BI-LO, BJ's Wholesale Club (Groceries), Food Lion, Giant Food Stores, Ingles Markets, Piggly Wiggly, Target (Groceries), Winn-Dixie

Grocery Store - West Region

2015 Harris Poll EquiTrend®

West Region Grocery Store Brand of the Year

  1. Costco (Groceries)
  2. Trader Joe's
  3. Safeway
  4. Whole Foods Market
  5. Vons
Other West Region Grocery Store brands in study ranked below category average (alphabetically): Albertsons, Food 4 Less, Ralph's, Sam's Club (Groceries), SAVE-A-LOT, Smart & Final, Stater Bros. Markets, Target (Groceries), Walmart (Groceries)

Hardware & Home Store

2015 Harris Poll EquiTrend®

Hardware & Home Store Brand of the Year

  1. The Home Depot
  2. Lowe's Home Improvement Warehouses
Other Hardware & Home Store brands in study ranked below category average (alphabetically): Ace Hardware, Menard, True Value

Jeweler

2015 Harris Poll EquiTrend®

Jeweler Brand of the Year

  1. Tiffany & Co.
  2. Helzberg Diamonds
  3. Gordon's Jewelers
Other Jeweler brands in study ranked below category average (alphabetically): Fred Meyer Jewelers, Jared the Gallery of Jewelry, Kay Jewelers, Littman Jewelers, Zales Jewelers

Luxury Department Store

2015 Harris Poll EquiTrend®

Luxury Department Store Brand of the Year

  1. Lord & Taylor Department Store
  2. Nordstrom Department Store
  3. Neiman Marcus Department Store
Other Luxury Department Store brands in study ranked below category average (alphabetically): Bloomingdale's Department Store, Saks Fifth Avenue Department Store

Mass Merchandiser

2015 Harris Poll EquiTrend®

Mass Merchandiser Brand of the Year

  1. Target Stores
  2. Walmart Discount Stores
  3. Meijer
Other Mass Merchandiser brands in study ranked below category average (alphabetically): Kmart Stores

Off-Price Retailer

2015 Harris Poll EquiTrend®

Off-Price Retailer Brand of the Year

  1. Ross Dress For Less
  2. TJ Maxx Stores
Other Off-Price Retailer brands in study ranked below category average (alphabetically): Burlington Coat Factory, Marshalls Stores

Office Supply Store

2015 Harris Poll EquiTrend®

Office Supply Store Brand of the Year

  1. Staples Stores
Other Office Supply Store brands in study ranked below category average (alphabetically): Office Depot, OfficeMax

Pet Supply Store

2015 Harris Poll EquiTrend®

Pet Supply Store Brand of the Year

  1. PetSmart Stores
  2. Pet Supplies Plus
Other Pet Supply Store brands in study ranked below category average (alphabetically): PETCO Stores

Pharmacy

2015 Harris Poll EquiTrend®

Pharmacy Brand of the Year

  1. CVS Pharmacy
  2. Walgreens Pharmacy
  3. Walmart Pharmacy
Other Pharmacy brands in study ranked below category average (alphabetically): Costco Pharmacy, Kmart Pharmacy, Rite Aid Pharmacy, Sam's Club Pharmacy, Target Pharmacy

Sporting Goods Store

2015 Harris Poll EquiTrend®

Sporting Goods Store Brand of the Year

  1. DICK'S Sporting Goods
  2. Sports Authority
  3. Cabela's
  4. REI
  5. Champs Sports
  6. Modell's Sporting Goods
  7. Gander Mountain
Other Sporting Goods Store brands in study ranked below category average (alphabetically): Bass Pro Shops, Dunham's Sports, Eastern Mountain Sports, Finish Line Sporting Goods, Foot Locker, Lady Foot Locker, MC Sports

Value Store

2015 Harris Poll EquiTrend®

Value Store Brand of the Year

  1. Dollar Tree
  2. Dollar General Store
Other Value Store brands in study ranked below category average (alphabetically): 99 Cents Only Store, Big Lots, Family Dollar Store

Warehouse Club

2015 Harris Poll EquiTrend®

Warehouse Club Brand of the Year

  1. Costco
Other Warehouse Club brands in study ranked below category average (alphabetically): BJ's Wholesale Club, Inc., Sam's Club

Sports

Sports League

2015 Harris Poll EquiTrend®

Sports League Brand of the Year

  1. NFL (National Football League)
  2. MLB (Major League Baseball)
  3. NCAA Football (college football)
  4. Premier League Soccer
  5. NCAA Basketball (college basketball)
  6. NBA (National Basketball Association)
  7. UFC (Ultimate Fighting Championship)
Other Sports League brands in study ranked below category average (alphabetically): Formula 1 Racing, MLS (Major League Soccer), NASCAR (auto racing), NHL (National Hockey League), PGA TOUR (Professional Golfers Association), WWE (World Wrestling Entertainment)

Telecommunications

Mobile Network

2015 Harris Poll EquiTrend®

Mobile Network Brand of the Year

  1. Verizon Mobile Network
  2. AT&T Mobile Network

Other Mobile Network brands in study ranked below category average (alphabetically): Sprint Mobile Network, T-Mobile Mobile Network

Mobile Payments

2015 Harris Poll EquiTrend®

Mobile Payment Brand of the Year

  1. PayPal
  2. Checkout by Amazon
  3. Amazon Payments
  4. Pay With Amazon
  5. PayPal Here
Other Mobile Payments brands in study ranked below category average (alphabetically): American Express Serve, Apple Passbook, Apple Pay, Chase Paymentech, Google Wallet, MasterCard MasterPass, Square, Visa Checkout

Mobile Phone

2015 Harris Poll EquiTrend®

Mobile Phone Brand of the Year

  1. Samsung Galaxy Series Phone
  2. Apple iPhone Series Phone
  3. LG G3 Phone
  4. HTC One Series Phone
  5. Nokia Lumia Series Phone

Other Mobile Phone brands in study ranked below category average (alphabetically): Blackberry Phone, Google Nexus Series Phone, Motorola Moto Series Phone, Sony Xperia Series Phone, Windows Phone