The annual Harris Poll EquiTrend Study is a twice-validated measure of brand equity and brand health. In addition to the publicly released rankings, we have provided some industry-specific analysis of brand equity in the reports below.
The EquiTrend® study results disclosed on these reports may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Poll. Products, brand names, and logos are trademarks or registered trademarks of their respective owners.
For more information on how you can license Harris Poll EquiTrend® and Brand of the Year designations and use them in your marketing efforts, please contact us.