2016 EquiTrend® Press Releases

07:16 PM EST Jan 1, 2016 Rating
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Harris Poll Names Banking Brands of the Year
For the first time, Capital One is the Super Regional Bank [1] Brand of the Year, with a double-digit increase in brand equity, according to The Harris Poll 2016 EquiTrend Study. The 28th annual study awards the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response. Chase Bank is the National Bank Brand of the Year for the fifth consecutive year.  Read More>>

 

Harris Poll Names Auto Brands Of The Year
For the first time, Lexus is the Luxury Automotive Brand of the Year, according to The Harris Poll 2016 EquiTrend Study. The 28th annual study awards the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response. Toyota is the Full Line Automotive Brand of the Year for the second consecutive year.  Read More>>

 

Harris Poll Names Travel Brands Of The Year
Most hotel brands demonstrate stronger brand equity than airline, cruise and online travel service brands, according to The Harris Poll 2016 EquiTrend Study. The 28th annual study awards the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response.  Read More>>

 

The Home Depot Named As Hardware & Home Retail Brand Of The Year For Fourth Consecutive Year
The Home Depot is the 2016 Hardware and Home Brand of the Year for the fourth consecutive year, according to The Harris Poll(R) 2016 EquiTrend(R) Study. The 28th annual study reveals the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response. Other retail leaders include Macy’s, Nordstrom, Kohl’s.com, Cabela’s, Best Buy, DSW Shoes and TJ Maxx.  Read More>>

 

Harris Poll Names Insurance Brands Of The Year
State Farm takes Brand of the Year honors in the home and life insurance categories, holding steady in its equity ratings as the insurance category overall experiences declines, according to The Harris Poll(R) 2016 EquiTrend(R) Study. The 28th annual study awards the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response.  Read More>>

 

TV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study
TV networks lead media categories in brand equity, but Internet radio, video streaming subscriptions and others are closing the gap, according to The Harris Poll 2016 EquiTrend Study. The 28th annual study reveals the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response. Media leaders include Netflix, YouTube, ABC and CBS Television Networks, and Pandora Internet Radio.  Read More>>

 

The Harris Poll Names Restaurant Brands of the Year
Subway is the 2016 Sandwich Shop Brand of the Year, securing the title for the sixth consecutive year, according to The Harris Poll 2016 EquiTrend Study. The 28th annual study reveals the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response. Other restaurant leaders include Moe’s Southwest Grill, Olive Garden Italian Restaurants, In-N-Out Burger and Dunkin’ Donuts.  Read More>>

 

The Harris Poll Names 2016 Brands of the Year
The Harris Poll® today released its 28th annual EquiTrend Study, revealing the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response.  Read More>>

 

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