2014 EquiTrend® Press Releases

01:20 PM EST Jan 1, 2016 Rating
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Online Streaming Entertainment Providers Are Rapidly Building Brand Equity, According to the 2014 Harris Poll EquiTrend® Study
Brands associated with delivering the entertainment content we want, when we want, are rapidly increasing their brand equity, according to findings from the 2014 Harris Poll EquiTrend® (EQ). An examination of the 100 highest rated brands for 2014 shows brands that enable consumers to personalize their entertainment content and scheduling are growing their equity at a faster rate than brands in other categories.  Read More>>

 

Americans Rate TurboTax as Tax Preparation Brand of the Year
With April 15 fast approaching, Americans who still need to complete their tax returns will be interested to learn that Intuit’s TurboTax earns the Brand of the Year status among both online and location-based tax preparation brands, according to the 2014 Harris Poll EquiTrend® (EQ) study. The EQ Study measures Brand Equity from among more than 1,500 brands across 170 categories – from automotive to department stores – on the Harris Poll EquiTrend Brand Equity Index and is comprised of three key factors: Familiarity, Quality and Purchase Consideration. Also ranked above the category average among tax preparation brands is Parson Technology’s TaxACT software package.  Read More>>

 

Brand Equity for Many Luxury and Full Line Automotive Brands at 10-Year High, Finds 2014 Harris Poll EquiTrend® Study
With the memory of an epic winter still fresh, Americans are likely relishing the arrival of the 2014 summer driving season. Americans rated 29 Luxury and Full Line Automotive brands on three key factors of Brand Equity, including Familiarity, Quality and Purchase Consideration. Overall, consumers give 20 of the 29 automotive brands in these categories their all-time highest ratings. These are some of the findings of the 2014 Harris Poll EquiTrend® (EQ) study, which measures the Brand Equity of more than 1,500 brands across 170 categories.  Read More>>

 

2014 Harris Poll EquiTrend®: Travel Industry Brands Show Marked Improvement in Equity
Despite mergers, fee hikes and a sluggish economic recovery, travel brands offering unique customer experiences continue to be brands of choice for luxury and value consumers alike. This is just one of the findings from the 2014 Harris Poll EquiTrend® (EQ) study which measures the Brand Equity of more than 1,500 brands across 170 categories on three key factors of Brand Equity: Familiarity, Quality, and Purchase Consideration.  Read More>>

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