2012 EquiTrend® Press Releases

01:27 PM EST Jan 1, 2016 Rating
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Brands That Have Staying Power – Visa®, Coca-Cola®, Craftsman®, Sony®, Verizon®, Subway®, Gatorade®, and Hallmark® are “Still the One”
Year after year, consumers identify superior brands as leaders in their industry, according to recent findings in the 2012 Harris Poll® EquiTrend® (EQ) study. While some brands score high in equity across one or two components, real staying power comes from being exceptional across the board. Perennial favorites continually surpass a highly competitive field of top consumer brands.  Read More>>

 

Top-Ranked Travel Brands Southwest, Kayak, Royal Caribbean and Enterprise Continue to Rule the Industry as Brands of the Year According to the 23rd Annual Harris Poll EquiTrend® Study
As Americans look towards vacations to “get away,” companies like Southwest , Alaska/Horizon Airlines, Enterprise Rent-A-Car, Kayak.com, and Royal Caribbean Cruises prove they are the preferred choice for “getting us there,” according to the 2012 Harris Poll EquiTrend® (EQ) study. The EQ is a major brand equity study released annually by Harris Interactive, a leading market research firm that specializes in corporate reputation and brand health research.  Read More>>

 

Hershey’s Reigns Supreme as America Declares Love for “Kisses,” Dethroning M&M’s as America’s Favorite Chocolate Brand, According to the 2012 Harris Poll EquiTrend® Study
Americans have a sweet tooth and proclaim chocolate candies as their favorite indulgence, according to the just released 2012 Harris Poll EquiTrend (EQ) study, an annual study of brand equity, conducted by Harris Interactive.  Read More>>

 

Green Mountain Stands Tall Alongside Coke, Gatorade, Lipton, SoBe, vitaminwater, and Poland Spring as Harris Poll EquiTrend® Brands of the Year
There is a drink for every occasion—whether resting at home, working out at the gym, or enjoying a night on the town. The 2012 Harris Poll EquiTrend (EQ) study takes stock of America’s thirst quenchers to find out which beverage brands bubble to the top. EQ is a study of brand health that is conducted yearly by Harris Interactive.  Read More>>

 

Apple Is Still King, but Android-based HTC Follows Closely Behind as Top Mobile Phone Brands
As more and more companies adopt a “Bring Your Own Device” philosophy, the most successful technology brands are creating powerful mobile computing devices that span both work and play, reports the 2012 Harris Poll EquiTrend (EQ) study. EQ is a yearly study that measures the perceptions of 38,500+ American consumers about more than 1,500 lifestyle, product, and service brands.  Read More>>

 

What America Loves To Eat: Subway Continues to Eat Competitors’ Lunch in 2012 Harris Poll EquiTrend® Study; Papa John’s Pizza Dethrones Pizza Hut for The First Time
Subway Restaurants is America’s top-rated quick-service restaurant brand, according to the recently released 2012 Harris Poll EquiTrend® study. This is the eighth year in a row that Subway has ranked highest in this category.  Read More>>

 

Top Retailers in 2012 Harris Poll EquiTrend® Study: Walgreens is Drug Store Brand of the Year; Target stores is top-ranked for second straight year
While a fickle economy has forced many retailers into challenging periods of deep discounting, some top retail brands have managed to stay above the fray, partly due to their powerful brand equity. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.  Read More>>

 

Harris Poll EquiTrend: Brand Equity will be Key to Consumers’ Health Insurer Selections
While public health care policy and the factors that influence consumer preference and purchasing decisions about health insurance are rapidly shifting, the 2012 Harris Poll EquiTrend® (EQ) study finds that brand equity remains strong among the top-ranked health insurers. EQ is an annual study that measures the perceptions of 38,500+ American consumers about more than 1,500 lifestyle, product, and service brands.  Read More>>

 

2012 Harris Poll EquiTrend: What America Loves to Eat: Chobani Greek Yogurt Debuts as Yogurt Brand of the Year; Orville Redenbacher is America’s Popcorn Brand of the Year
America has a love affair with food, and the 2012 Harris Poll EquiTrend® study (EQ) shows which brands Americans are likely to reach for when they are hungry. EQ is an annual study that measures the perceptions of 38,500+ American consumers about more than 1,500 lifestyle, product, and service brands.  Read More>>

 

2012 Harris Poll EquiTrend® OTC Report: OTC classics dominate Rx-to-OTC brands. Did mother know best?
Despite a flurry of Rx-to-OTC switches in recent years, Americans still cling to classics such as Vicks, Tums, and Phillips Milk of Magnesia to cure what ails them, according to the 2012 Harris Poll EquiTrend® (EQ) study. EquiTrend is an annual survey that measures and tracks consumer perception of brand equity for more than 1,500 leading brands. Read More>>

 

2012 Harris Poll EquiTrend® Automotive Scorecard: Mercedes-Benz and Honda Lead; Kelley Blue Book’s KBB.com Debuts as Online Auto Shopping Brand of the Year
After three years of turmoil and consumer skepticism, the automotive industry is beginning to rebound. With new car sales finally on the rise, two manufacturers – Mercedes-Benz and Honda – reign supreme in successfully harnessing their equity and leading their industries as Brands of the Year. In fact, Mercedes-Benz is enjoying this achievement for the second year in a row, according to the 2012 Harris Poll EquiTrend® (EQ) study, a yearly brand-health assessment from Harris Interactive, one of the world’s leading custom and multi-client market research firms.  Read More>>

 

Harris Poll EquiTrend: A+E Boasts Two “Brand of the Year” Networks
Americans consume a stunning array of television which impacts their view of themselves, the world, and the marketplace. The annual Harris Poll EquiTrend® study measures the American public’s preferences for some of the most lauded media brands. In addition to competitive analysis about powerful networks in the industry, Harris Poll EquiTrend shows TV executives where their brands are excelling or falling short in the eyes in of consumers.  Read More>>

 

Harris Poll EquiTrend: Weight Watchers Earns Brand of the Year Honor among Weight-Loss Plans
America has gotten soft. Consumers’ expanding waistlines are no longer just measures of vanity; obesity is driving a national health crisis. But the 2012 Harris Poll EquiTrend® study shows that when Americans make commitments to get healthy and look for a formal weight management program, Weight Watchers, the Weight-Loss Plan Brand of the Year, is the most likely candidate.  Read More>>

 

Harris Poll EquiTrend Home Brands of the Year Touch the Lives of Americans, Every Day
While consumers usually turn to friends and family for information about the best products and services, they might also want to reference Harris Poll EquiTrend®, an annual study which reveals the household brands that Americans rank highest in brand equity. This assessment surveys more than 38,000 Americans and measures their levels of Quality, Familiarity, and Purchase Consideration with studied brands; it then awards Brand of the Year recognition to the top-ranked brand in each category.  Read More>>


Visa is Harris Poll EquiTrend Payment Card Brand of the Year for Eight Years Running
Whether known for its long-standing role as a sponsor of the Olympic Games and for introducing the first revolving credit card platform back in 1958, Visa now has another achievement to add to its corporate legacy— the 2012 Harris Poll EquiTrend® Payment Card Brand of the Year distinction. 2012 marks Visa’s eighth year at the top of the Payment Card category in this annual brand health assessment study from Harris Interactive.  Read More>>

 

Harris Poll EquiTrend: Mass-Market Cosmetics Rival Premium Brands
Designer names and price tags are not prerequisites for strong brand equity among cosmetics. In fact, the 2012 Harris Poll EquiTrend® study indicates that prestige cosmetics brands, even with all the thrills of beauty counters and makeup artists, are not necessarily earning the highest brand equity scores. On the contrary, data show that lower priced, mass-market cosmetics are generally performing comparatively well on key equity measures included in this study. Harris Poll EquiTrend is an annual brand health assessment of over 1,500 product, service, and lifestyle brands from Harris Interactive.  Read More>>

 

Harris Poll EquiTrend: Yahoo! News Named News Service Brand of the Year
While every American consumer makes an individual choice of which media source to read for their daily news, the collective opinion is in: Yahoo! News is the 2012 Harris Poll EquiTrend® News Service Brand of the Year. The free, online news service performed well on equity metrics such as Fit, Trust, and Positive Emotional Connection—psychological components which reflect internal decision-making more than external decision-making—are indicative of a highly personalized relationship between a news service organization and its consumers. Harris Poll EquiTrend is an annual brand health assessment of over 1,500 product, service, and lifestyle brands from Harris Interactive.  Read More>>

 

Harris Poll EquiTrend Recognized as a Proven Indicator of Stock Performance during 2008 Financial Downturn
Harris Interactive Inc. (NASDAQ: HPOL), a leading global market research firm, today announced that its Harris Poll EquiTrend® brand equity model was the subject of a recent academic study which tested the performance of brand value measurements during the 2008 financial crisis. The study concludes that the consumer-based brand equity measurement model used by Harris Poll EquiTrend was a more predictable indicator of corporate brand financial resilience than the financially-based brand value measurement model used by Interbrand.  Read More>>

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