Business

Harris Poll: Millennials Boost Airline, Cruise Line And Sharing Economy Brands

Millennials Push American Airlines to First Full Service Airline Brand of the Year Honor; Raise Royal Caribbean to Reclaim Cruise Line Brand of the Year

Marketplace 156

Millennials Beef Up Restaurants’ Brand Equity

Harris Poll Study Shows Millennials Award Higher Brand Equity to Coffee & Quick Service, Casual Dining and Chicken Restaurants; Fast Casual Mexican and Pizza Chains Lagging Among Baby Boomers

Marketplace 7675

Harris Announces New Executive Leadership Team

John Gerzema and Will Johnson will become co-CEOs; Mark Penn named Chairman

Marketplace 960

Death Spiral? Millennials Breathe Life Into Retail

Harris Poll Study Shows Millennials Award Higher Brand Equity to Retail Stores Compared to Older Generations

Marketplace 284

Harris Poll: Millennials Driving The U.S. Auto Brand Landscape

Mercedes-Benz Reclaims Luxury Automotive Brand of the Year; Toyota Holds on to Non-Luxury Automotive Brand of the Year For Third Consecutive Year

Marketplace 379

Harris Poll Study Shows Political Effect On News Media’s Brand Equity

Conservatives Rate Mainstream News Lower Across the Board, Including Equity Declines for Fox News, The Washington Post and The New York Times

Media 2976