Harris Poll: U.S. Consumers’ Likelihood To Engage With Nonprofits Up More Than 500 Percent Since 2016

Liberal-Leaning Consumers Award Significantly Stronger Brand Equity to Environmental and International Aid Nonprofits

Marketplace 192

Insurance No Longer A Luxury: Millennials’ Changing Life Stage Needs Elevate Insurance Brands

Guardian Life Insurance Debuts as Life Insurance Brand of the Year in annual Harris Poll Brand Study

Marketplace 466
Marketplace 168

Wegmans, Publix Super Markets, Amazon, Tesla And USAA Draw Top Social Responsibility Scores In Harris Poll

Employee Treatment, Ethics and Respectful Treatment of Customers Cited as Most Important Corporate Social Responsibility Issues

Marketplace 458

Americans Are Redefining The "Good Life"

80% would be loyal to brands that helped them live their new values

Economy 210

Harris Poll: Millennials Boost Airline, Cruise Line And Sharing Economy Brands

Millennials Push American Airlines to First Full Service Airline Brand of the Year Honor; Raise Royal Caribbean to Reclaim Cruise Line Brand of the Year

Marketplace 122

Millennials Beef Up Restaurants’ Brand Equity

Harris Poll Study Shows Millennials Award Higher Brand Equity to Coffee & Quick Service, Casual Dining and Chicken Restaurants; Fast Casual Mexican and Pizza Chains Lagging Among Baby Boomers

Marketplace 674