Over the last 5 decades, Harris Polls have become media staples around the world. Frequent polls tap into a representative sample of Americans of all ages, genders, income and ethnic backgrounds. From sports to health, politics to the economy, the Harris Poll reflects Americans’ opinions on a wide range of topics and are regularly published by national, local, consumer, business and trade media outlets.
Harris Poll offers a diverse portfolio of proprietary client solutions to anchor and propel communications campaigns. Armed with relevant insights on public opinion, public and private sector clients harness the power of the Harris Poll to gain both credibility and coverage to drive their desired business outcomes.
In February 2014, The Harris Poll was acquired by Nielsen.
Humphrey Taylor, Chairman Emeritus, The Harris Poll
During his 52-year career in marketing and opinion research, Humphrey has had overall responsibility for more than 8,000 surveys in over 80 countries, for governments, corporations, and foundations and other non-profits. He has been invited to the White House ten times under seven administrations and has testified more than ten times to Congressional Committees and Subcommittees on Social Security, health care cost containment, Medicare, aging, policies affecting people with disabilities, drug exports, the taxation of employee benefits, and privacy. Over his working life, Humphrey has authored more than 1,000 columns, papers, op-ed page articles, and book chapters. He has been a guest lecturer at Harvard (the Kennedy School and the School of Public Health), Yale, Columbia, Oxford, NYU, The Wharton School and U.C.S.F.
In the 1980s Humphrey pioneered the use of surveys to compare the performance of different countries’ health care systems. In the 1990s he was a prime mover in the development of Internet-based surveys and the successful use of online polling. Sen. Jay Rockefeller once said, “To say Humphrey Taylor is a pollster is like saying Michelangelo does ceilings.” The Washington Post described him as “one of the reigning giants of the industry.”
Kathy Steinberg, Director, Client Consulting and The Harris Poll
Kathy Steinberg began her research career at Harris Interactive (now Nielsen Consumer Insights) in 2004 as a Research Assistant for the Public Relations Research Practice and today serves as Director, Client Consulting and The Harris Poll. Kathy has worked on domestic and international projects in a variety of industries and on topics as diverse as computer and online security, gaps and unmet needs in patient-physician communication, and personal financial literacy and planning. She is an expert in the design and analysis of public opinion polls, and is responsible for high-level management and client service of large-scale custom studies designed for public release and thought leadership platforms. Kathy earned her Bachelor of Science degree in Human Development from Cornell University and is based in New York City.
Contact us for more information.